Infiniti's ad replicates one of the film's memorable scenes, but it replaces Chevy Chase behind the wheel of the Family Truckster and Christie Brinkley in a Ferrari 308. Instead, we get Ethan Embry in a QX60 and a blonde in a Lamborghini Gallardo droptop. The slight twist at the end really makes the commercial work, though.
The ad starts airing nationally on July 9, but you can watch it streaming above now. Beyond just the surface-level homage, Infiniti gives the spot a slightly deeper connection to the Vacation series. In 1997's Vegas Vacation, Embry played Rusty.
Infiniti recreates famous scene from "National Lampoon's Vacation" in 30-second commercial with 2015 QX60 Luxury Crossover
Commercial stars Christie Brinkley and Ethan Embry
Campaign includes extensions in digital and social media
NASHVILLE, Tenn. – Infiniti has released a new campaign for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The campaign begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World.
In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?"
The popular Infiniti QX60 continues to stand out in the premium crossover segment, excelling in the areas that luxury crossover buyers desire most – interior versatility, roominess, available safety, and available advanced hospitality features. Ending with the tagline "Built for Families, Designed for Drivers," the commercial captures nostalgia of family vacations but also the functionality of the family-friendly QX60.
"The QX60 is the ideal choice for families needing versatility but who also don't want to sacrifice a thrilling and empowering drive. The 'Vacation' scene is so iconic, and we wanted to recreate it through the lens of a modern day family in a luxury SUV," said Allyson Witherspoon, director of Marketing Communications and Media, Infiniti USA. "We knew we might have struck an interesting cultural moment, but having Christie and Ethan involved really elevated the concept given their history with the movie franchise. It was a pleasure to work with them."
Available in both front-wheel drive and with Intelligent All-Wheel Drive, the QX60 features a standard 3.5-liter DOHC V6 which produces 265 horsepower at 6,400 rpm and 248 lb-ft of torque at 4,400 rpm. Starting at just $42,400 MSRP (Manufacturer's Suggested Retail Price, actual price set by Infiniti retailers) and featuring spacious accommodations for seven people, the 2015 QX60 is the ultimate family vacation vehicle.
The 30-second commercial, created by Infiniti's advertising agency of record CP+B, airs nationally beginning July 9, 2015 and can be viewed at https://youtu.be/PLEbr5Hnop8.