"Just as the Prius introduced hybrid-electric vehicles to millions of customers nearly 20 years ago, the Mirai is now poised to usher in a new era of efficient, hydrogen transportation," Toyota North America CEO Jim Lentz said during the EPA figures' announcement at the Aspen Ideas Festival in Colorado. The company touts the 312-mile range as the longest driving distance of any zero-emissions model currently in the US. It bests the Hyundai Tucson fuel cell's numbers of around 265 miles and 49-mpge city/50-mpge highway fuel economy. The Mirai also surpasses the 270 miles from the Model S 85D.
Toyota is also going into deeper detail about some of the perks of owning a Mirai. They come with three years or $15,000 of complimentary hydrogen and the company's Entune system with a refueling station finder. There's also no-cost scheduled maintenance for the initial three years or 35,000 miles and an eight-year or 100,000-mile warranty on the fuel cell components. The hydrogen sedan goes on sale in California in October for $57,500 before incentives or $499 a month to lease one for 36 months, with $3,649 due at signing. An eventual launch in the Northeast is also planned for later.
Hydrogen Fuel Cell Electric Vehicle Sets Record
312 miles = Longest Driving Range of ANY Zero Emission Vehicle on the Market
ASPEN, Colo. (June 30, 2015) – The future of mobility is ready to hit the road – and keep going...and going...and going.
The new Toyota Mirai hydrogen fuel cell electric vehicle will offer an EPA-estimated 67 miles per gallon equivalent (mpge) city/highway/combined when it hits dealerships in California this fall, and an EPA-estimated driving range rating of 312 miles on a single fill of hydrogen.
Toyota North America CEO Jim Lentz announced the EPA-estimated performance figures at the Aspen Ideas Festival in Aspen, Colorado. Mirai is the only zero emission electric vehicle on the market that tops the 300 mile range milestone.
"Toyota realized in the early 90's that electrification was key to the future of the automobile," said Lentz. "Just as the Prius introduced hybrid-electric vehicles to millions of customers nearly twenty years ago, the Mirai is now poised to usher in a new era of efficient, hydrogen transportation."
The world's first mass-produced hydrogen fuel cell electric vehicle, the Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but uses no gasoline. Instead, Mirai creates electricity on demand using hydrogen, oxygen and a fuel cell, and emits nothing but water vapor in the process.
Toyota has matched the Mirai's impressive performance with an equally impressive ownership experience. In addition to outstanding range and fuel economy, Mirai drivers will enjoy a comprehensive, ownership experience offering a range of world-class services, including:
Three years' worth of complimentary fuel 
Three years complimentary Safety Connect and Entune, including hydrogen station finder app.
Three years of 24/7 customer call support.
Mirai Complimentary Rental Experience for seven days per year for three years.
ToyotaCare, our standard no cost service plan and roadside assistance, is enhanced for Mirai and offers:
No cost scheduled maintenance for three years, or 35,000 miles, whichever comes first.
No cost enhanced roadside assistance for three years, regardless of mileage, including expedited towing service and trip interruption reimbursement at a maximum of $500 per day for up to 5 days per incident.
8-year/100,000-mile warranty on key fuel cell vehicle components including the FC stack and power control unit; FC hydrogen tanks; hybrid battery pack and ECU; FC air compressor, boost converter and ECU; hybrid control module (power management control module); and hydrogen fueling ECU.
Beginning this summer, California customers can request a Mirai by visiting www.toyota.com/mirai. Customers are encouraged to visit www.toyota.com/mirai today to sign up for more information and notification of exact Mirai order request launch timing in the coming months.
 Complimentary fuel for 3 years or $15,000 maximum, whichever comes first. Fuel program starts after receipt and activation of fuel card; fuel card is nontransferable. Fueling must be done at approved SAE certified stations.
 The seven complimentary days per year will expire after each year and any unused days will not carry over.
 ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for two years, regardless of mileage. Valid only at authorized Mirai Fuel Cell dealers in the continental United States. See dealer for details and exclusions.
 Covers normal factory scheduled maintenance and is valid only at authorized Mirai Fuel Cell dealers in the continental United States. See dealer for details and exclusions.
 Does not include parts and fluids.
 Trip reimbursement covers interruptions that require the Toyota dealership to keep such vehicle overnight and such Covered Vehicle is at the time of such disablement more than fifty (50) miles from the residence of the owner of the Covered Vehicle. See an Authorized Mirai Fuel Cell dealer for details and exclusions.
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.