Nissan looms large in Nashville. That's where its North American headquarters are based, and just 25 miles down the road in Smyrna is its massive assembly plant. But it's about to become an even bigger part of the Tennessee metropolis as the Japanese automaker has acquired the naming rights to the stadium where the Tennessee Titans play.
The deal, confirmed by Nissan in correspondence with Autoblog this morning, will see the sports complex switch names from LP Field (currently named for building materials firm Lousiana-Pacific Corp.) to Nissan Stadium. The arrangement will be valid for the next 20 years. What's more, the deal will be in place in time for Nissan to introduce its new Titan pickup that shares its name with the football team, despite being built in Mississippi.
The contract will also see Nissan become the official automotive partner of the Titans. Aside serving as the NFL team's home, the Nashville stadium also plays host to Tennessee State University football, the Music City Bowl, and numerous other events. Country music fans may be more familiar with the CMA Music Festival, held every year at the stadium and nearby Riverside Park, but we're most looking forward to a Rams-Titans showdown to determine who plays the best ball and makes the best truck.
Of course, Nissan isn't the only automaker to have its name on a major sports complex in America. In fact Nissan Stadium won't even be the only NFL stadium named after a car company: Mercedes has the naming rights for the Louisiana Superdome that the New Orleans Saints call home, and the Detroit Lions play at Ford Field. (Sorry to break it to you, but Tiger Stadium had nothing more to do with Sunbeams than New York's Polo Grounds did with little Volkswagens or Philadelphia's Lincoln Financial Field has to do with leasing Town Cars.)