Samuelsson pointed out three specific numbers to Automotive News, focusing on the number of buttons to control primary functions in two recently launched German rivals as compared to the second-generation Volvo XC90. One of the Germans has 55 buttons and another has 37. Volvo's XC90 has eight.
"No one wants buttons hidden down in the dark areas around the seats," Samuelsson said during the Automotive News Europe Congress during its meeting in the UK.
The tremendous reduction in buttons is thanks largely to Volvo's new approach to interior design, with the new XC90 relying on a large, tablet-like, nine-inch touchscreen display.
See the screen in action below, and then head into Comments and let us know what you think of Volvo's approach. Will this minimalist design resonate with customers, or is it just too much to cram everything into a touchscreen, no matter how good it is?