According to Fortune, these mobile stores are housed in two shipping containers, and the whole thing takes just a few hours to set up. A neutral gray and bright red paint scheme gives the structure a high-end feeling, and the Model S that's parked inside at least introduces more people to the brand, if not spurs some sales.
Tesla has been moving three of these sites around Europe to engage buyers, and the first of these pop-ups already set up shop in Santa Barbara, CA, over Memorial Day weekend, according to Fortune. The next one heads to the Hamptons in New York. Tesla isn't talking about any of the other future locales, but it's certainly something to keep an eye out for during a summer road trip.