Among the dozens of automakers pouring in to the Shanghai Motor Show this week to showcase their latest wares, this one comes from a brand you may never have heard of. It's called Venucia, and it's the product of a joint venture between Nissan and Chinese automaker Dongfeng.

Today Venucia has unveiled the VOW Concept, a sporty-looking crossover designed to appeal to young Chinese buyers and previewed in a teaser rendering last week. The design is said to have been inspired by the Salar de Uyuni plateau in the Bolivian Andes, but reminds us a bit of the Lamborghini Urus and Mitsubishi XR-PHEV concepts. And that's no bad thing.

Technical details are few and far between, but the name VOW apparently stands for "Venucia Over Wonder," that brand name itself having been derived from the Roman diety Venus. Beyond that we couldn't tell you any more, but even if the VOW concept gets put into production, the chances are slim to none that any version would ever reach a showroom on our side of the pond in the foreseeable future.
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Venucia debuts VOW Concept at Auto Shanghai 2015

SHANGHAI, China – Venucia, a local brand by Dongfeng Nissan Passenger Vehicle Company (DFL-PV), the passenger vehicle business unit of Nissan's joint venture in China, unveiled the VOW Concept at Auto Shanghai 2015.

VOW Concept, a brand new trendy sport crossover concept by Venucia, was developed for the young generations. VOW is the abbreviation of "Venucia Over Wonder," meaning a complete breakthrough in excellence.

The forward thinking and bold design is paired with a bright blue body inspired by Bolivia's Salar de Uyuni, a high plateau near the crest of the Andes Mountains with captive fresh and saltwater lakes and the world's largest salt flat. VOW Concept conjures up a new balance of dynamic excellence and elegance.

"With the VOW Concept, Venucia is going directly to the young generations and listening to what they have to say about their futures, their hopes and what inspires them. We are determined to bring forward a young and fresh brand that continues to challenge the status quo," said Zhou Xianpeng, DFL-PV deputy managing director. "We believe Venucia will lead future trends as an influencer, and enhance its place in the automotive market in China."

About Dongfeng Nissan Passenger Vehicle Company (DFL-PV)
Dongfeng Nissan Passenger Vehicle Company is a business unit of Dongfeng Motor Co., Ltd., Nissan's joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles. The brand name VENUCIA is derived from the ancient Roman "Venus." The five stars of the brand logo represent the company's five brand promises – respect customers, create value, do the best, achieve world-class quality and seek the dream.

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