Land Rover Heritage division will keep old off-roaders on it

  • Image Credit: Land Rover
Land Rover has a nearly 70-year heritage of building some of the most sought-after off-roaders. Given their robust construction, it should come as no surprise than an estimated 70 percent of them are still on the road (or off it). In order to support those vehicles, the British automaker has announced the new Land Rover Heritage department.

The division will aid Land Rovers that are at least 10 years old. That means supplying stockpiled, salvaged or reconstructed parts for models like the classic Range Rover, Discovery 1 and 2, and Series I, II and III. That will also include earlier Defenders, as well as other models in the future as they come of age.

Complementing the Jaguar Heritage division set up earlier, Land Rover Heritage will also offer drives of vehicles from the company's classic collection at a 200-acre test facility in Warwickshire, England.

Land Rover Heritage will kick off this week with a display of the 1970 Range Rover Classic pictured above at the Techno Classica show in Essen, Germany.

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- New Land Rover Heritage division to launch at Techno Classica in Essen, Germany on 15-19 April, 2015
- Land Rover Heritage forms part of Jaguar Land Rover's Special Operations division and compliments Jaguar Heritage in supporting vehicles 10 years out of production across Land Rover's global sales network
- The Land Rover Heritage stand at Essen will feature a stunning example of the Range Rover Classic with selected genuine parts from Land Rover's Heritage Parts range
- New Land Rover Heritage Parts will be created using original tooling methods and will support owners of older Land Rovers by providing genuine parts
- Gradual rollout of Land Rover Heritage activities to include Land Rover Heritage Driving Experience in the UK plus reintroduction of wider range of genuine Heritage Parts

Whitley, UK, 14th April, 2014: Jaguar Land Rover will launch its new Land Rover Heritage division at the Techno Classica show in Essen, Germany between 15-19 April, 2015.

Complementing the recently established Jaguar Heritage division, Land Rover Heritage will offer original Land Rover vehicle parts for a variety of heritage models that have been out of production for longer than a decade.

Body, trim and extended servicing items are available for Range Rover Classic, while for Range Rover P38 and Discovery 1 and 2, Land Rover Heritage supplies salvage and extended service parts to ensure customers' cherished cars are maintained to the highest possible standard.

For Series l, ll and lll, selected Land Rover Heritage Parts are available and the brand will gradually reintroduce more original part numbers – all made using original tooling methods and all items supported under warranty*.

Land Rover Heritage forms part of Jaguar Land Rover's Special Operations division and has been created to support the brand's passion in nurturing and preserving its rich heritage of vehicles and supporting its loyal customer base across Land Rover's global sales network.

With production of current Defender now in its final phase, Land Rover has committed to supply replacement parts for 15 years for this automotive icon. Thereafter, owners of the current Defender will be able to maintain their treasured car by ordering genuine Land Rover Heritage Parts through Land Rover's global network of retailers.

John Edwards, Managing Director of Jaguar Land Rover Special Operations, said: "We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage."

The centrepiece for Land Rover at Techno Classica will be an iconic first-generation Range Rover Classic, featuring a selected range of Land Rover Heritage Parts created using original Land Rover tooling.

The steady rollout of the Land Rover Heritage business will also expand to include Land Rover Heritage Drives – launching this summer. This will give participants the unique opportunity to drive models from Land Rover's heritage collection at a special 200-acre testing facility in Warwickshire.

*Warranty terms may vary. Please consult the nearest Land Rover retailer in your market for specific Terms & Conditions.

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