Under Ledger's proposal, professional racing drivers would dash up the ski trails of European mountains in bespoke rally buggies. His promo video sells the concept perfectly and shows one of the vehicles blasting up a snowy hill in low light. Having a bunch of vehicles doing this could be huge fun to watch.
Ledger hopes to launch the Alpine Climb as soon as 2016 and thinks the support from Pitch to Rich might let him kick things without relying on sponsorship for the first year. As part of Branson's contest, programs are competing to get votes in various categories, and Ledger could win a 150,000-pound ($223,000) marketing campaign and one year of support from Virgin StartUp. Two runners-up get a 50,000-pound ($74,000) campaign.