BMW factors big in Mission: Impossible Rogue Nation

Product placement is big business, especially for automakers and especially in blockbuster action film franchises involving spies and assassins. Just ask Aston Martin or Jaguar Land Rover about their involvement in the James Bond movies, or Audi about the role it plays in the Transporter series. But when it comes to Mission: Impossible, it's all about the Bimmers.

BMW has been featuring prominently in the popular action franchise, putting its i8 hybrid sports car front and center in the last installment, Ghost Protocol. And it will grab the spotlight once again in the upcoming Mission: Impossible Rogue Nation.

Watch this latest trailer just released by Paramount Pictures and you might be able to pick out the M3 driven by Tom Cruise, the X5 by Jeremy Renner and the S 1000 RR motorcycles ridden by a whole crew of bad guys. Wheels aside, it's our best look yet at the upcoming fifth installment in the popular movie franchise, so if you're a fan, you'll want to check it out as the movie's not set to be released until the end of July.

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High-speed, high-tech, high excitement
Munich/Los Angeles.

BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures' legendary action film franchise, "Mission: Impossible – Rogue Nation", in theaters from July 31. This is the second time BMW has "accepted the mission" to lend its superior technological support to the film's production crew, enabling it to deliver breathtaking automotive stunt scenes shot around the globe. BMW previously partnered with Paramount on the 2011 successful release of "Mission: Impossible - Ghost Protocol".

The film's official trailer, released worldwide yesterday, offers fans a first glimpse of the high-adrenaline action that only Ethan Hunt (Tom Cruise) and his Impossible Mission Force (IMF) team can deliver – including spectacular driving scenes where the new BMW M3 is put through its paces. Its renowned high-performance capabilities made the fifth generation M3 sports car the perfect choice to perform precision driving sequences, the likes of which have never been seen before.

The M division's philosophy and dynamic design leaves no doubt about the M3's motorsport genes while the BMW Motorrad S 1000 RR, which is also seen in the film trailer released yesterday, represents the ultimate performance on two wheels.

BMW ConnectedDrive, which offers uniquely intelligent connectivity between driver, car and environment, was always on hand for the IMF team as they travelled around the globe. This highly innovative system also offers enhanced safety and driving comfort in real life, with features such as camera and driving assistance systems playing an important role.

"We are delighted to again be a part of one of the most exciting action film franchises in movie history," said Ian Robertson, Member of the Board of Management for BMW AG, responsible for Sales and Marketing BMW. "Dynamic performance and BMW ConnectedDrive make our BMW models the perfect cars for Ethan Hunt and his team, who use the vehicles' ground-breaking functions and cutting-edge technology to make sure the good guys come out on top. The BMW M3 combines motorsport DNA with everyday practicality in an emotionally powerful concept quite unlike any other car."

"Mission: Impossible – Rogue Nation" reunites Tom Cruise with "Mission: Impossible – Ghost Protocol," stars Jeremy Renner, Simon Pegg and Ving Rhames. The film also stars Alec Baldwin, Rebecca Ferguson and Sean Harris.

Paramount Pictures and Skydance Productions present a Tom Cruise / Bad Robot production. The film is directed by Christopher McQuarrie and produced by Tom Cruise, J.J. Abrams and Bryan Burk. The executive producers are David Ellison, Dana Goldberg and Don Granger of Skydance Productions and Jake Myers. Drew Pearce, Christopher McQuarrie, Will Staples, Laeta Kalogridis & Patrick Lussier and Dylan Kussman wrote the screenplay, based on the television series created by Bruce Geller.

Please find the official film trailer:

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