"John knows business and the auto industry inside and out. His deep experience and relationships will help guide and shape our global strategies – particularly as we challenge today's business model and push to innovate to make us even stronger tomorrow," Fields said in a statement.
Casesa has spent much of his career in some facet of the automotive business, and one of his biggest contributions was as the original author of the Car Wars forecasting report in 1991. Since 2010, he has been senior managing director of Guggenheim Partners, responsible for the company's auto investments. Before that, he was an industry analyst for 20 years, including for Merrill Lynch.
Casesa has also been a product planning analyst for General Motors. In addition to his understanding of the car-making business, he understands selling them, and was the co-owner of showrooms in the Northeast previously.
Auto analyst and investment banker John Casesa joins Ford as group vice president,
Casesa will lead a team focused on enhancing existing business strategies and identifying and evaluating new opportunities for profitable growth
DEARBORN, Mich., Feb. 17, 2014 – Ford Motor Company today announces the hiring of long-time auto analyst and investment banker John Casesa as group vice president, Global Strategy as part of the company's commitment to accelerate its One Ford plan, deliver product excellence and drive innovation in every part of the business.
Reporting to Ford President and CEO Mark Fields, Casesa, 52, will be the most senior leader and corporate officer overseeing global strategy and business development. The appointment is effective March 1, 2015.
Casesa will work with the company's business unit and skill team leaders to enhance existing business strategies and to identify and evaluate new opportunities leading to profitable growth. His work will be integrated into Ford's current process for driving results, which includes constantly understanding the changing environment and continuously improving its plans.
"Ford is a growth company in a dramatically growing global industry. It is more important than ever that we operate with a focus on delivering today's business and an equal focus on anticipating and meeting the needs of customers five, 10 and 15 years down the road," said Fields. "John knows business and the auto industry inside and out. His deep experience and relationships will help guide and shape our global strategies – particularly as we challenge today's business model and push to innovate to make us even stronger tomorrow."
Casesa will lead the company's strategic planning globally. This includes helping to steer the company's investments in new products, technologies and business models supporting a focus on innovation and Ford Smart Mobility.
Before joining Ford, Casesa was senior managing director of Guggenheim Partners, where he led the firm's automotive investment banking activities. In this role since 2010, he advised many of the auto industry's leading companies and investors on strategic transactions.
Prior to Guggenheim, he spent nearly 20 years as a leading automotive analyst at Merrill Lynch & Co. and Schroders PLC. He also served as a product planning analyst at General Motors and was a co-owner of domestic and import auto dealerships in the U.S. northeast region.
His thought-leading research during two decades changed the way investors understood many aspects of the auto industry. In 1991, for example, he created the "Car Wars" report, which remains a benchmark for measuring automaker product competitiveness. In 2000, his "Who Makes the Car" report presented a new framework for understanding suppliers. In 2005, with World Resources Institute he co-authored "Energy Security & Climate Change" which foretold the clean car revolution.
Casesa was ranked as an All-Star eleven times by Institutional Investor magazine. He helped write the New York Stock Exchange's qualifying exam for analysts (Series 86) as a founding member of the Exchange's Research Analyst Qualification Exam Committee, and he was a member of the Financial Accounting Standards Board's User Advisor Council.