Nissan opened the center in partnership with ProDrift Academy, a European school for wannabe drifters, and when it comes time for actual instruction that will be done in the eponymous 370Z. You can check out a video snippet from the event and a press release from Nissan Middle East below.
Record set during the "Nissan 370Z Drift Experience" launch event
DUBAI, United Arab Emirates, Dec. 15, 2014 – Nissan Middle East today has set a new Guinness World Records title for the longest twin vehicle drifting. Two Nissan Z cars drifted around a track at the same time without stopping for 28.52 kilometers. The record was set in the second attempt during the launch of the "Nissan 370Z Drift Experience" which will offer anyone the opportunity to learn and perfect the art of drifting.
Speaking at the event, Samir Cherfan, Managing Director, Nissan Middle East, said: "With today's accomplishment of setting a new Guinness World Records title, we have proven again the strength of our vehicles by adding another Guinness World Records record to our list. The Nissan Z is a very popular car in the drifting scene, and this new record is yet another proof on the ability of this car to make drifting look so easy."
"Nissan 370Z Drift Experience" is a partnership between Nissan Middle East and the Prodrift Academy, which is carried out using Nissan 370Zs alongside the Prodrift Academy's professional drift instructors in a safe and controlled environment.
"Nissan has a strong focus on motorsports in the Middle East. Since safety is our priority at Nissan, we have partnered with the Prodrift Academy to provide a legal and safe platform for drifting fanatics in the region," Cherfan added.
Nissan Motorsports History
For nearly 80 years, Nissan has been pushing the boundaries of innovation within the Motorsports industry. Ever since its grassroots the Datsun NL-75 won at the Japanese Tamagawa Speedway in 1936, Nissan has developed some of the most recognized racing cars to have ever graced the track. Nissan's global recognition came later in 1964 when it showcased its first Skyline GT in Germany, which then went on to overtake a Porsche in one lap during the Japan Grand Prix. It was at this point that the industry and the world began to start recognizing that Nissan's innovation and technology was on par with the rest of the western world. With the world now watching, Nissan subsequently launched the legendary Skyline GT-R in 1969, which was a pioneer in racing automotive technology. In fact much of the DNA from the Skyline GT-R has been carried on to the present day GT-R.
It wasn't long before Nissan had developed its signature turbo charged engine in 1979 and, upon realizing that it was possible to boost sales through competitive motorsports, launched NISMO for the first time in 1984. Since then the company has broken records and developed some of the fastest racing cars ever built. In the region, Nissan Middle East has shone in motorsports through the Abu Dhabi Desert Challenge with the Patrol by sponsoring Emil Kneisser who achieved great results, the successful yearly GT Academy initiative and now the latest addition of the Nissan 370Z Drift Experience.
Drifting fever has evolved since 2009, when the first regional drifting competition was launched. Over the years, this has significantly grown to be one of the most awaited events across the Middle East, with attendance exceeding 15,000 per country.
Mohammad Al Falasi, Managing Director of the Prodrift Academy commented: "Drifting has been a very popular sport among young people in the region, and we are extremely proud to be able to develop this sport further among the fans in a safe and authorized environment thanks to Nissan Middle East. Our professional instructors are dedicated to transforming young talents into world class performers with the help of the iconic Nissan Z due to its controlling power."
In August 2013, Nissan Middle East broke another Guinness World Records title when the Nissan Patrol demonstrated its strength by successfully towing the world's heaviest aircraft. The nearly 3-ton 4WD "Hero of All Terrains in Life" pulled a 170.9- ton cargo plane for more than 164 feet (50 meters) at Sharjah International Airport in the UAE.
About Nissan Middle East
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region, making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the "Hero of All Terrain," Nissan Patrol, Nissan Middle East's vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.