According to Automotive News, this intrepid driver made his attempt during the National Day earlier in October. For the holiday, China removed its road tolls for sedans, which made it free for them to drive on highways. This fellow apparently had places to go, and he converted his four-door truck into a "sedan." Although, his undertaking was pretty mediocre by just installing a sloping bed cover with a hatch on the back of his pickup. The endeavor didn't fool police, either, because they fined him for the scheme. Still, it was a noble effort, we suppose.
Not many owners are willing to go to the lengths of this guy, but trucks in China are fighting an uphill battle for popularity. According to Automotive News, a legal loophole means that in some cities, all pickups are classified as commercial vehicles, and they are kept from entering. Those limits keep sales to less than two percent of the country's massive auto market, and those numbers are continuing to fall. No wonder automakers like Great Wall want to sell models in the more pickup-friendly US.