Currently, about eight percent of the Grand Cherokees sold feature the 3.0-liter, EcoDiesel V6. That's simply not enough to warrant the bringing an oil-burning Cherokee to the US market, despite the vehicle's presence in Europe, where it's sold with a 2.8-liter diesel V6.
"Cherokee is slightly different because of its weight and size. When I think about bringing Cherokee diesel here, I would like to see Grand Cherokee diesel get much higher than eight percent," Manley told Automotive News. "It would have to be in mid-double digits."
Part of the problem in our estimation, aside from the high price of diesel fuel, is that the EcoDiesel Grand Cherokee is a pretty pricey proposition. It's only available on the Limited model and above, which starts at $36,495 for a two-wheel-drive example. Adding the diesel then adds a whopping $4,500 onto the price.
Only Audi demands a higher premium for its diesel Q7, at $5,200 on some trim levels. A diesel Mercedes-Benz M-Class is only $4,000 more than the gas model, while BMW is unbelievably reasonable, demanding a mere $1,500 premium for a diesel X5. If Jeep could at least trim some of the price premium and offer the EcoDiesel on lesser trim levels, we could see its popularity expanding.