In the video, Rhett McLaughlin and Charles Lincoln Neal, a comedy duo who run the YouTube channel Rhett and Link, rap about their distracted-driving skills, which extend far beyond a simple text message. Link tells his friend he can text while driving, because he's so good at it, but Rhett should put the phone down. The two begin one-upping each other in elaborate distracted-driving scenarios. One can deliver a baby while driving and texting, the other starts doing thumb yoga. After all their bravado and stunts, these self-proclaimed 'textpers' end up crashing into each other while both are trying to send a text.
The song has just under three million views. Last year, NHTSA released a study that found at any given moment 660,000 motorists are either talking on their cell phones or texting while driving. NHTSA also released a more serious ad for Distracted Driving Awareness month.