Icon sees itself as a company that is picking up the pieces of American style by making products the best they can possibly be. The two vehicles in the video show off that dedication. The E-Flyer is an electric bicycle with a 35-mile range and derestricted 35-mile-per-hour top speed, and it's priced at the relatively affordable price of $4,995.
The Thriftmaster is an even better expression of what the Icon does so well. While it looks like an old truck on the outside, a 5.3-liter V8 lurks under the hood with 315 horsepower or 435 hp in supercharged form. The pickup also packs all the modern conveniences like four-wheel disc brakes, navigation and on-board Wi-Fi. The company plans to build just five of them starting at $220,000 each. Scroll down to watch the video and get a better understanding of how Icon goes about its business.