Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago – the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.
Automobili Lamborghini at the Auto China 2014 in Beijing
A roaring success at the Geneva Motor Show, the Lamborghini Huracán LP 610-4 is making its highly anticipated Asia debut at the Auto China 2014 in Beijing. As the heir to the most successful Lamborghini ever, the Gallardo, the Huracán is expected to make waves in the supercar realm due to its unmatched performance, technical innovation, and styling. In an exclusive Technology Workshop about this model, held before the Beijing Auto Show, Lamborghini presented the instinctive technologies of the innovative super sports car to Chinese media, and unveiled the secrets of the brand's new legend.
At the Auto China 2014 in Beijing Automobili Lamborghini is also going to present its 12 Cylinder Model, the Aventador LP 700-4, in a highly exclusive and appealing configuration called Nazionale, realized by Lamborghini Ad Personam, the personalization program that allows clients to create their own made-to-order Lamborghini.