In a fundraising email, Richard Kelly, president of Plug In America, took stock of what the group accomplished in 2013, including the third National Plug In Day (NPID, pictured), and he said the year was a "pivotal" one for plug-in vehicles. How, exactly, National Plug In Day affects EV sales is something Kelly said PIA will explore in 2014, along with a plan "to build on what works, go even bigger, and see if we can surpass this performance." The 2013 NPID was the biggest ever, hitting 98 cities around the world.
Kelly wrote that the upswing in EV sales should continues for at least the next three years. "Some journalists are still reporting that plug-in sales are petering out, or have some limit that is fast approaching," he said. "If we believed this, we'd pack it up today. But we see huge potential in the next three years."
Here we are at the end of 2013. With only a day or so remaining, this will be the last reminder to make your tax-deductible 2013 donation. If you haven't already done so, please visit our donation page today.
2013 was a pivotal year for plug-ins and for Plug In America. As Board Chairman Dan Davids noted in an email a few weeks ago, we are proud of our achievements in 2013, which ranged from National Plug In Day and Plug In @ Work events to important legislative achievements.
National Plug In Day 2013 was the largest ever and had more industry support than ever. This year NPID was associated with an easy to see spike in plug-in vehicle sales. One of the premises of Plug In America is that outreach can make a difference in the successful rollout of plug-in vehicles. What is the exact relationship between NPID and the spike in sales? While we explore this, our goal in 2014 is to build on what works, go even bigger, and see if we can surpass this performance.
I don't have to look at graphs, however, to note that something has changed this year. Whereas I used to see one plug-in (if I was lucky) during my commute, I now regularly see a half-dozen. You may be seeing the same growth where you live.
Some journalists are still reporting that plug-in sales are petering out, or have some limit that is fast approaching. If we believed this, we'd pack it up today. But we see huge potential in the next three years.
This combination of Plug In America having an effect, and the effect multiplying out over such a huge potential market, is what keeps us going.
As I've previously mentioned, the Plug In America board is meeting in January. We will look at what resources we have, what initiatives have had the best effect, and plan our actions for 2014. So your donation today is critical because it will directly affect what we will ultimately be able to do in 2014. I hope you appreciate your own important role in this process. Improvements to transportation can mean huge differences for our nation and our personal well-being. We are privileged to continue working in a field where a relatively small group of engaged volunteers and donors can have such an outsized effect on the future.
Wishing you and your family the best for 2014.
Richard Kelly, President