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For automotive enthusiasts, the name Bugatti is synonymous with high speeds. For racing fans, the name still reflects dominance in the pre-war era of grand prix racing. But in other circles, the Bugatti name is a status symbol, one that stands for the exclusivity that comes with such a high price tag.

It's no doubt to the latter category that Swedish pipemaker Desvall is marketing its Bugatti-branded hookah, and it's undoubtedly the same market to which Roland Iten is pitching this high-priced belt buckle.

Yes, a belt buckle. Not one designed to fasten the safety belt in an actual Veyron, mind you, but the high-priced clasp for a strap of leather to hold up your pants. The mechanical buckle is crafted in Switzerland using watchmaking techniques. The intricate mechanism uses 100 components to ratchet the belt tighter rather than relying on pre-cut holes in the leather.

Roland Iten will only make 44 examples out of materials like gold, stainless steel and titanium, with a price tag of $84,000 to reflect the intricacy of its craftsmanship – not to mention the name with which it's associated.

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    • 1 Second Ago
      • 1 Year Ago
      This product is for people with more money than brains. It'll probably end up in Dubai.
      • 1 Year Ago
      Yea...id like to trade my belt buckle for your GTR...
      • 1 Year Ago
      Next up, a Bugatti egg cracker for $115k. While we're at it, how about a Bugatti toilet paper holder? Instead of a simple round tube to dispense toilet paper, it uses over 200 moving parts to turn the roll of tp one sheet at a time.
        • 1 Year Ago
        And the Bugatti Toilet Paper which is actually made from shredded 100 Euro bills hand stitched together into squares by monks in the Himalayas.
      • 1 Year Ago
      Does wearing this belt attract ladies to your penis at 253mph? I'd better wait for the $100k Bugatti Belt SS, whose carbon fiber case and additional 20 moving parts will get you laid at 268mph.
      • 1 Year Ago
      If it wasn't for really rich people spending ridiculous amounts of money on frivolous things, we would not have most of the fine are we have, no Faberge eggs, no Bugatti Veyron(the car), no private aviation, and in the very near future, no private space flight. So thank really rich people for the really nice things in life.
        • 4 Months Ago

        We who?  You can't claim them.  I guarantee you, they are not as generous as you in including you in their version of we.  And I suppose you would think that 18th century Parisian peasants should thank Mlle. Antoinette for the existance of cake-- that they never had.

      • 1 Year Ago
      For $84k I'd pay a woman to hold up my pants - or pull them down. In UAE that would get me 100 years of service.
      • 1 Year Ago
      I'll take two please
      John Blaze
      • 1 Year Ago
      • 1 Year Ago
      I can't believe someone actually thought this was a good idea. No matter how much money someone has, paying that much for a belt buckle is just stupid. The worst part of it is that demand for it will probably be higher than the supply.
      • 1 Year Ago
      There are those who earned their wealth from constant hard work through a pure sociopathic or narcissistic drive for wealth, there are those who earned it by lucking out as a famous/infamous marketing image, and then there are those who simply inherited it from their parents. The latter two groups will populate 90% of the buyer pool for crap like this...
      • 1 Year Ago
      it is crap like this that highlights how out of whack our world economic system currently is. Yes, the wealthy can spend their money any way they want, but we shouldn't have an economic system by which a lucky few have SOOOO much money that they consider spending 84k on a belt, while at the same time the rest of the world fights to make a living wage.
        • 1 Year Ago
        If the poor would stop procreating we wouldn't has as much of an issue with an over supply of uneducated people. At least the wealthy are keeping people employed even if the things they may purchase seem worthless to others.
          Jonathan Wayne
          • 1 Year Ago
          What idiots like you fail to understand that it works both ways. If the wealthy did not have the poor and working class to work for them, they would have nothing. Those cotton fields, farms, manufacturing facilities, Walmarts, McDonald's etc etc all need labor and cheap labor to operate and generate revenue and profits for the rich. Actual people that have money and employ people never say the kind of garbage that comes out of the mouths of people like you, the bootlickers of the world.
        Basil Exposition
        • 1 Year Ago
        Karl Marx would wholeheartedly agree with you!
      • 1 Year Ago
      It's only a belt people. If you buy this, you have too much money. This thing is just ridiculous.
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