With nothing displayed on the side-elevation transparent LCD screens, there's not much differentiating the Willie from a traditional bus - except for its "organic" frame. Said frame is contorted into all sorts of shapes, and is meant to create "an impression of restless energy attempting to cut through the unblemished surface of the glass [screen]." But if the Willie bus makes it into production, chances are the screens will be switched on most of the time, displaying advertisements on the road and useful information for passengers at bus stops.
We like the bus-as-television idea, but we can't help but wonder if it will create yet another distraction for drivers, and why there don't seem to be windows that open for passengers? Head below to watch a demonstration of the Willie bus concept in action.
The innovative feature that distinguishes „Willie" from other conventional buses is the design of the side elevations, which are made of transparent LCD screens. This technology is already in serial production and application in different parts of the world – the transparent screen may at any moment function like a typical display unit, incorporating even touch control functions. Today, the city bus can be transformed into a mobile billboard displaying advertisements or film clips in the most attractive parts of town or provide passengers with additional information and entertainment such as route plans, weather reports, press and TV coverage as well as tourist information presented at bus stops in an eye-catching way.
„Willie" represents minimalistic and elegant design that emphasizes the functional aspect of this mode of transport. The large, smooth surfaces and soft rounded outer frame create a sense of serenity and peacefulness. This is offset by a stylishly organic, simply chaotic structure that forms the construction of the bus frame. The refreshingly new solution takes on a special effect after the interior is illuminated, creating an impression of restless energy attempting to cut through the unblemished surface of the glass. The benefits for passengers and the commercial significance for advertisers derived from this innovative project may soon become the way of the future.