"Our going-in assumption, because we were going to have to conquest a lot of customers from competitors, was that those customers would be very wedded to petrol powertrains," said Volkswagen of America CEO Jonathan Browning. "We thought the step to convert them to the Volkswagen brand was going to be a fairly substantial step in itself, and then it would be an even bigger step to convert to diesel."
According to AutoCar, Volkswagen holds a 72-percent share of light-duty diesel sales in the US market, and while that's not wildly remarkable considering the overall size of the US market, the fact that 22 percent of VW's sales as of October 2013 have been diesel is quite impressive. Leading the way is the Passat TDI, built in Chattanooga, TN, a model earmarked for 17-percent sales but trending at about 30 percent.
"In fact, because [the Passat TDI] is such a compelling offer - almost 800 miles range, and with the typical US driving profile, it is possible to get even better-than-published fuel economy with the diesel because there's a lot of highway driving - customers are just raving about it," Browning told the British mag.
As we thoroughly enjoy the torque, economy and quiet operation of modern diesels, we're thinking this is good news. What model sold in the US – from Volkswagen or beyond – would you like to see add a diesel powertrain option? Have your say in Comments.