Ever seen a toddler that just discovered they joys of sprinting? Yes? Then you'll know the next thing they discover is their natural speed limit, when their legs can't move as quickly as their mind demands. The end result is scrapped knees and many tears. The same thing is kind of happening with Land Rover right now, albeit in slow motion.

On the back of the finest lineup since Maurice Wilks put pencil to paper in 1947, Land Rover is moving serious metal. To go back to our toddler analogy, the brand is just getting to the point where it's realized that it's asking its legs to go too quickly. According to a report on Automotive News Europe, the current wait for the sublimely good Range Rover Sport is nine months, while its big brother has a six-month wait. As ANE points out, matters are even worse in China, where a full-tilt Range Rover is selling for 2.8 million yuan, or a staggering $457,000 at today's rates. In fact, Chinese customers are so adamant about getting a Range Rover that they've been willing to pony up 60,000-euro ($81,024) premiums just to be at the head of the queue.

While faced with crushing demand, Land Rover finds itself unable to increase supplies. The factory at Solihull, where the Range Rover, Range Rover Sport, Discovery/LR4 and Defender are built, is running 24 hours a day, seven days a week, and still can't build vehicles fast enough. Its Ford-built engines, meanwhile, remain in short supply, as well, so that even if the brand could increase vehicle production, it'll still be bottlenecked by a lack of engines. It's good to see Land Rover in this kind of open-field sprint, but if the supply issues can't be figured it, things only seem likely to end in tears.


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    • 1 Second Ago
  • 49 Comments
      Zoom
      • 1 Year Ago
      There are worse problems to have.
        Doug Nash
        • 1 Year Ago
        @Zoom
        Was this a story about you, and how you feel slighted by the world? I could have sworn that it was a story about a car manufacturer.
          derekwilkinson
          • 1 Year Ago
          @Doug Nash
          Wow you are truly a moron.
          Ben Lee
          • 1 Year Ago
          @Doug Nash
          Dong, er Doug Youve never heard that saying? He saying its a good problem.
          Hek!
          • 1 Year Ago
          @Doug Nash
          What he means is that it's better for your product to be selling faster than you can make it as opposed to having an excess of inventory. How do YOU feel slighted by the world?
          Doug Nash
          • 1 Year Ago
          @Doug Nash
          Read the rest of his complaints about financial inequality before you cry to me about what I said.
      Smooth Motor
      • 1 Year Ago
      Tata got an absolute steal from Ford when they bought JLR.
        linuxaddict7
        • 1 Year Ago
        @Smooth Motor
        Give credit to TATA.. They are running it better than Ford.
          Doug Nash
          • 1 Year Ago
          @linuxaddict7
          For the short time Ford owned the brand, they didn't care about the outcome. I have a friend who used to work for Ford Corporate. He provided some great insight during those years. Ford was on a buying craze. They gobbled up Jag, Rover, Martin, Volvo...the list goes on. For instance, they intentionally used Jaguar to lose money, to help offset earnings in other divisions. They would sink money into certain R&D projects, under the Jag brand, only to use those in other Ford products. Rover was treated even less well. So, you're right, in a sense. But that doesn't tell the whole story. Ford wasn't trying very hard with those marques.
      Scooter
      • 1 Year Ago
      Luxury SUVs are in high demand, in a time when people are poorer than ever and the rich are richer than ever. America is the land of opportunism.
        Timothy Tibbetts
        • 1 Year Ago
        @Scooter
        Sadly, most poor people don't want to work and they certainly don't want to work over 40 hours. Getting "rich" is a lot of work. Funny how people forget that. Sure, there's some real scumbags out there, no doubt, but spare me.
          Zoom
          • 1 Year Ago
          @Timothy Tibbetts
          Turn off the Faux News. If you listen to Rush, you are sadly missing out on something the rest of us call reality. In America, tell me how you can live on $8/hr working 40 hours a week. You think poor people don't want to work? They work cleaning up after your nasty-minded self, but they're still in poverty. We need a living wage.
          imag
          • 1 Year Ago
          @Timothy Tibbetts
          Here is a little dose of reality for you: http://www.forbes.com/sites/laurashin/2013/07/18/why-mcdonalds-employee-budget-has-everyone-up-in-arms/ Hard work does not cut it alone. People are barely scraping by with two jobs. If that isn't working hard, I am not sure what to call it. And here's another dose of reality, in fact form: http://en.wikipedia.org/wiki/Income_inequality_in_the_United_States Inequality is approaching the levels of the 1920's. That's real. I actually have a high earning job because I had a good education and grew up with connections. But I do not fool myself by saying everyone else is just lazy.
        Zoom
        • 1 Year Ago
        @Scooter
        This has been the trend ever since the 1% successfully convinced 40% of the population to vote against their own interests.
      sloinker
      • 1 Year Ago
      I was interested in prchasing a new Land Rover until I found out Ford supplies the engines. Keep It!
      A.J.
      • 1 Year Ago
      "In fact, Chinese customers are so adamant about getting a Range Rover that they've been willing to pony up 60,000-euro ($81,024) premiums just to be at the head of the queue." Where are people in semi-communist state getting this much money?
        Big Rocket
        • 1 Year Ago
        @A.J.
        @AJ: Two things to consider. 1. China is politically communist, but economically free market. 2. The US has a population of 314 million, and China has a population of 1.351 billion.
          Jefe Grande
          • 1 Year Ago
          @Big Rocket
          China isn't exactly free market (nor are we for that matter). The overwhelming majority of the rich there are government-connected, either directly as employees of the government or as contractors to the government. Corruption is by far the most common path to the top of the heap there at the moment.
        carnut122
        • 1 Year Ago
        @A.J.
        WalMart
        nnsbio
        • 1 Year Ago
        @A.J.
        If you calculate the percentage of your income that you yourself send to China by spending it on stuff "Made in China" you will have answered your own question.
      sinistro79
      • 1 Year Ago
      Minus their Defender model, I have no idea why people actually want these things...
      linuxaddict7
      • 1 Year Ago
      " Its Ford-built engines," I could be wrong, but I thought Jag uses their own AJ-v8.
        Jose Rivera
        • 1 Year Ago
        @linuxaddict7
        Yes, The AJ-V8 and new Supercharged AJ126 V6 are 100% Jaguar Land Rover designed and engineered. The confusion comes from them being built at a Jaguar engine facility that is located at Ford's Bridgend Engine Plant. Unfortunately, most journalists only refer to them as Ford supplied engines.
          Jose Rivera
          • 1 Year Ago
          @Jose Rivera
          Especially since they are built in a Jaguar engine facility.
          Jose Rivera
          • 1 Year Ago
          @Jose Rivera
          Sir Duke, you misunderstood what I'm saying. Most journalists do not refer to them as JLR engines but only as Ford supplied which causes confusion.
          Sir Duke
          • 1 Year Ago
          @Jose Rivera
          Jose, that's because they are Ford supplied. Matters not who designed the engines, it's who's building and supplying them to Jag/RR.
      eeverettm
      • 1 Year Ago
      Electrical sucks.
      Wetstuff
      • 1 Year Ago
      Just think, before the Indians bought them it seemed like they might have been Made in India. Now it's like they are made by Koreans?! Who'da guessed?! Jim
      James G. Banks
      • 1 Year Ago
      There is nothing wrong with the Ford engine. It's all the polished turd bells and whistles that makes these bad. I watched a woman pull her brand new Land Rover out of the garage and stall while the battery had drained itself. Since there was no power and it had push button transmission, she could not move the turd. Funny, I would have taken the Maz in the next bay over. Yeah, she had a brand new one of those too.
        Jose Rivera
        • 1 Year Ago
        @James G. Banks
        It's not a Ford engine. It's designed entirely by Jaguar Land Rover.
      Hampton
      • 1 Year Ago
      Powered by FORD. What an endorsement of American engineering!...Congratulations again Ford!
      lear60man
      • 1 Year Ago
      I have owned two Range rovers. 99 P38 and my current driver a 2005 HSE (BMW X-5 base). Some people dont know how to turn wrenches. After 6 years of ownership on the p38, I replaced 2 front suspension airbags, a fuse and radiator. My MKIII is vastly superior in comfort and style. If anything stops working, a quick internet search will give me the fix. Buy used with some sort of warranty to give yourself the warm fuzzys and drive a castle on wheels.
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