That is the big question in a much-anticipated experiment. Several automakers have recently offered diesel versions of popular models in recent months, but none with the mass popularity of the Cruze. If the rebirth of diesel in America is to gain traction, it starts with the Cruze. The car hits showrooms in the U.S. and Canada this week.
Bosch, a leading global supplier, predicts there will be more than 60 diesel models on sale in North America within the next four years.
The company, based in Farmington Hills, Mich., has made a significant investment in diesel technology. Its technology is featured on the Cruze. Bosch provided the fuel-injection system, ceramic glow plugs, exhaust gas treatment and sensors for the vehicle.
"Chevrolet is demonstrating its trust in the many benefits this technology provides, including increased fuel efficiency, superior driving range and maintaining its value longer," said Bernd Boisten, the regional president of diesel systems for Bosch.
As automakers search for ways to reach more stringent new fuel economy requirements, they're taking a long look at diesel technology. The Cruze achieves an EPA-estimated 46 miles per gallon in highway driving.