If you thought the recent distracted driving campaign from Mini in Mexico was messed up, then check this out. The UK Department of Transport has teamed up with advertising company Leo Burnett Worldwide to create a new ad campaign called Pub Loo Shocker with the hopes of reducing drinking and driving accidents.

At first glance, it would appear that this is nothing more than a hidden camera stunt in a men's bathroom, but Creativity Online is reporting all involved were paid actors. That's good to know, because if it were us, we'd be probably be sending Leo Burnett Worldwide our cleaning bill. Scroll down to watch the video, but we do have to warn you that it is rather graphic.


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    • 1 Second Ago
  • 47 Comments
      Dreez28
      • 2 Years Ago
      Yep, sooooo... On another note, is it normal to have camera's is public bathrooms?
      caddy-v
      • 2 Years Ago
      NSA now spying in bathrooms?
      Kimura
      • 2 Years Ago
      Can't think of a more appropriate place to sh1t your pants.
      MotionDesigner
      • 2 Years Ago
      The ad works as a commercial seen as video, but to the person who actually experienced it in real life, there is no meaning to what just happened. A simple message about drunk driving, maybe written on the dummy's forehead or something like that, would help to deliver the message.
        Ducman69
        • 2 Years Ago
        @MotionDesigner
        What part of paid actors and fake altered video was confusing?
          MotionDesigner
          • 2 Years Ago
          @Ducman69
          Do you have proof that this was a fake ad with paid actors? Or are you just one of the typical "fake police" that troll internet threads? I've worked in advertising. There is a category of advertising called unconventional advertising aka "guerilla" advertising. This type of ad falls into that genre. This was also not done in the US where someone would surely sue.
        Chris Griffin
        • 2 Years Ago
        @MotionDesigner
        I have no problem with this add it gets the point across and sometime having drunk driver written on someone head doesn't make a difference to most but I bit if this happened they sure as hell would remember it. - the heart attacks it would give some people Lawsuit
          MotionDesigner
          • 2 Years Ago
          @Chris Griffin
          If there is no message to explain what they are seeing then how would they know this is a drunk driving ad?
      Dark Gnat
      • 2 Years Ago
      The bathroom is where you go after you get home from drunk driving. Everyone knows that.
      Ben Lee
      • 2 Years Ago
      This could easily be a "wear your seat belt" campaign as well... Not sure how effective this is going to be...
      Chris
      • 2 Years Ago
      It was very shocking, but I just don't know about this one. It seems a little far fetched. For me, a more realistic situation would be a family driving home from a Christmas, or New Years party and being t-boned, or hit head on by a drunk driver. For example, you have the father behind the wheel, the wife in the passenger seat, and the kids in the back, and they're talking about whatever and then BAMM!! That would get the point across just as well, and seem more real than someone's head popping out of a mirror in a bathroom. That's just my .002.
      Myfierro
      • 2 Years Ago
      It looks like fake.
      Jonathan Wayne
      • 2 Years Ago
      Of course they were paid actors, if they were not their lawyers would be having a field day. Laughed when I first saw that and people thought it was just random people.
      Brian
      • 2 Years Ago
      That'll sober you up.
      Daniel D
      • 2 Years Ago
      Absolutely pointless. This is what happens when you hammer a message for so long that the advertising company runs out of ideas and the audience runs out of interest.
      brucec039
      • 2 Years Ago
      Stupid. Pointless. They're not going to be made afraid of dying in a bathroom mirror, dolts.
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