For years now, video game makers (and their marketing teams, more than likely) have sought to amp up the excitement of their new releases with wild and lavish special edition packages. Our own Call of Duty Prestige Master, John Neff, is sure to remember the functional night vision goggles that shipped with CoD's Modern Warfare 2, and the radio-controlled "surveillance vehicle" that was packed in with Black Ops. The monstrous Halo franchise has offered special edition games in a Master Chief head and with a massive set of action figures, and, closer to home, our copy of Gran Turismo 5 came complete with a lovely 1:43 scale Nissan GT-R Spec V (and book... yawn).

But certainly we've seen nothing that can compete with the recently announced, UK-only special edition of the upcoming Grid 2 title from Codemasters and Briggs Automotive Company (better known as BAC).

For the reasonable sum of just 125,000 British pounds (around $189,000), the Grid 2: Mono Edition can be yours. That's right, a little less than a new Porsche 911 Turbo S, you can have a copy of Grid 2 complete with original artwork, a brand new Playstation 3, a tour of the BAC factory, a Grid 2-branded racing helmet, a full racing suit with boots and gloves, and, you guessed it, a G2-liveried BAC Mono. That's right – buy a video game, get a racecar.

At least that's how Codemasters is spinning it. In the attached press release, it claims that Grid 2: Mono Edition will set the Guinness World Record for "Most Expensive Video Game Commercial Available – Special Edition." Our request for a playable demo is in the mail, Codemasters.
Show full PR text

Codemasters®' GRID 2™: Mono Edition Includes GRID 2, PlayStation 3 and Actual 170mph BAC Mono Supercar to Deliver the Ultimate Racing Experience

Codemasters® are delighted to announce that the world's most expensive videogame – the GRID 2™: Mono Edition - is available for pre-order. This exclusive edition of the game is available for just one customer and includes the highly-anticipated racing game GRID 2, a PlayStation 3 to play it on, a 170 m.p.h. BAC Mono supercar - sporting a GRID 2 livery - and full driver race wear.

The BAC Mono is a British manufactured, road-legal, ultra-high performance supercar which stars in the game. Created from high-strength carbon fibre, the BAC Mono is an unrivalled example of light-weight performance engineering and its 2.3 litre, 280 bhp four cylinder power plant will propel its driver from 0-60 m.p.h. in just 2.8 seconds.

The GRID 2: Mono Edition sets the Guinness World Record for the "Most Expensive Video Game Commercially Available – Special Edition" and will include a range of extras for the buyer to enjoy the ultimate experience of racing the car in-game and driving it in real life. The GRID 2: Mono Edition includes:

A copy of GRID 2 for PlayStation including bespoke artwork
BAC Mono in exclusive GRID 2 livery
A day at the BAC factory which includes a factory tour and time spent with technicians to customise the BAC Mono for size and specifications
A GRID 2: Mono Edition branded Bell Racing helmet
Race suit, boots & gloves all made to measure in BAC Mono and GRID 2 branding
A PlayStation 3
The GRID 2: Mono Edition is available to pre-order by contacting

"BAC are immensely proud and excited at the release of GRID2: Mono Edition; a game which offers an opportunity for one lucky person to own a truly unique supercar. Codemasters have developed a stunning game which focuses on delivering the ultimate driving experience and Mono is the ultimate expression of this, in both the real and virtual worlds."

Share This Photo X