Meant to help young drivers find a less expensive way into motorsports, the championship is part of the German ADAC Rally Masters series and will actually run 140-hp cars. We're not sure how much the Opel prepped by Holzer Motorsport for this series costs, but English company M-sport prepares an R2-spec Ford Fiesta with 170 hp for 43,000 pounds (about $66,000 US). There's 100,000 euros in prize money up for grabs and the cup winner gets career help, a shot at the Adam R2 car in 2014 and a chance to hop into rally-prepped Opel Corsas.
The first video below has shots of the Adam Rallye Cup car on the move. For more footage and a closer look at the car, the second video has more rolling footage and an interview – in Danish with no subtitles, sadly – with the Danish rally team of 22-year-old Simon Lund Larsen and co-driver Ole R. Frederiksen.