Chevrolet today revealed the all new 2014 Chevy Camaro in all its apple-red muscle car glory on the Kelly and Michael Show this afternoon, a day ahead of its reveal to the press at the New York International Auto Show.
The Camaro is getting more of a face-lift than we thought, with a new front end design, and new rear spoiler treatment. The 2014 Camaro's powertrain options will carry over from 2013, with a 323-horsepower V6 and a 426-hp V8, along with the 580-horse supercharged ZL1.
Why is the Camaro important? It used to be in the 1970s and 80s that the Camaro's profile buyer was, well, how shall we say ... your basic under-educated lunkhead. But Chevy launched an all-new design in 2009 that grabbed the car-buying public's attention and rekindled affection for muscle cars. The car was very well-received by the public and press, attracting people of higher incomes and education levels than the old versions. And we think this updated design will actually garner even more attention.
The battle for muscle car dollars is being waged in Detroit between the Camaro, Ford's Mustang and Dodge's Challenger. The Japanese and Koreans really don't play in this category, though recent offerings such as the Hyundai Genesis coupe and Scion FR-S do get cross-shopped against the Detroit-produced icons.
The first Camaro was launched in 1967, and that car is a collector's item today, drawing big money at auctions. There was a gap between 2002 and 2009 when GM did not make a Camaro.
Chevy is General Motors most important brand, by far selling more vehicles than its other divisions combined. The company is in process of winding down its partial ownership from the U.S. government, stemming from its 2009 taxpayer-assisted bankruptcy. By 2014, GM expects to be on its own with no government ownership, so it needs high-profile vehicles like the Camaro to help capture positive attention, as well as sales.
Check out our friends at AutoBlog for more photos.