It just wouldn't be right for the Geneva Motor Show not to be stocked with exotic concept cars, so this new one from Alfa Romeo and design studio IED should fit right in. Known as the Gloria Concept, the sleek four-door is the result of twenty Master in Transportation Design students at IED, with guidance from Alfa's own Style Center.

Purely a design exercise, the Gloria Concept carries strong historical Alfa Romeo styling cues, neatly packaged within a slick, athletic body shape. The Italian company's traditional shield-shaped grille has been set prominently apart from the rest of the front end, and the leather straps near the windscreen are mean to evoke "memorable leather straps for the luggage compartments of the brand's historic cars." While chances are good that no actual engine will live under that shapely bonnet come show time, the designers have supposedly made room for a turbocharged V6 or V8 of some capacity.

We anticipate that the taut, curvaceous surfacing will look even more impressive in person, when we report in from the Geneva show next month. Until then, you can click on the image above for an expanded view of the Gloria Concept, or follow on below to browse the Alfa press release.
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Gloria: IED concept for Alfa Romeo

At the 83rd Geneva Motor Show, the European Design Institute (IED) of Turin is presenting the world première of 'Gloria', the concept by the Master in Transportation Design in collaboration with the Alfa Romeo Style Centre. The prototype represents the sports spirit and Italian style of a brand with powerful international appeal, whose products have brought the beauty of Italian design into the wider world. It was 1966 when the Spider Duetto in the film The Graduate reinforced the mythical image of the car manufacturer in the United States. Today, the 'Gloria' concept is intended as another international challenge, again looking overseas, to the American and Asian markets.

The European Design Institute of Turin, thanks to the support of and vicinity to the Fiat-Chrysler EMEA Design Center, has had the opportunity of 'training' its young car designers on the subject of: "conceiving an Alfa Romeo saloon to communicate to the American and Asian markets". In effect, the saloon remains a symbol of elegance and prestige for these markets, associated with the idea of comfortable space both at the front and the rear, expressed by the length of the model. In particular, the Alfa Romeo Style Centre participated with passion in the various phases of the project: from the product brief to the brand's historic collection, and from the first style proposals up to the development, in clay, of the model in 1:1 scale.

"We asked the students in the Master programme to give us their completely independent interpretation of a new Alfa Romeo saloon," states Lorenzo Ramaciotti, Head of Fiat & Chrysler Design. "During development, we commented, discussed and guided the projects in order to get the most from their spontaneous expressions of creativity. The result was stimulating and marked by professional and creative excellence."

4700 mm long, 1920 mm wide, 1320 mm high and with a wheelbase of 2900 mm, ' Gloria' is a sports saloon with decisive lines that run down the side to the rear end. It would be propelled by a state-of-the-art V6 or V8 biturbo engine on the road. The bonnet powerfully evokes the Alfa Romeo shield through the lines of the car, which highlight the three-dimensional aspects of its form. The leather strips at the front recall the memorable leather straps for the luggage compartments of the brand's historic cars.

'Gloria' springs from the work of twenty students on the Master programme (2011/2012 academic year) from both Italy and other countries and cultures. The concept is the result of a process that simulated a real work situation: from the brief of the Alfa Romeo Style Centre and the style research up to the twenty design proposals developed in 1:4-scale clay models. From all the models, the one that corresponded most closely to the initial brief provided by Alfa Romeo was chosen. The entire class of students, divided into groups but highly involved and motivated, then worked on the final project in full scale.

"The possibility of developing a concept car in collaboration with the Alfa Romeo Style that we were offered was a great opportunity to demonstrate that the IED is, first of all, an Italian school that aims to generate beauty," states César Mendoza, Director of IED, Turin. "What better brand than Alfa Romeo to teach our students how form and volume can convey strong emotions, fuelling the desire to design a car? The passion that the brand evokes had a powerful impact on the students and teaching staff, allowing them to push themselves within tight deadlines to achieve the final delivery of a project which was unquestionably complex. Today, the European Design Institute is proud to represent Italian teaching excellence internationally."

The 'Master of Arts in Transportation Design - work experience' is a highly specialised educational course, which prepares skilled automotive professionals who can tackle the world of work thanks to an ongoing relationship with style centres and companies. In fact, the model was created thanks to the contribution of Cecomp, 2013 main sponsor and an important enterprise in the area which has collaborated with the Institute in prototyping processes for many years.

Having reached its tenth attendance at Geneva, for 2013 the European Design Institute offers the possibility of experiencing at the stand the integration of the full-scale model with augmented reality. The concept will be reproduced on the iPad in a virtual environment, where it will be possible to interact with it, choosing between five models of rims and five body colours to try out, replacing the real ones. The five rims are the result of a teaching project developed in collaboration with OZ Racing who, as sponsor of the Gloria's 20" rims, asked the Master students to design a series of proposals. Five of these were selected for the virtual interactivity. The five rims will also feature in a kind of talent contest that IED and OZ Racing will launch at the stand via the app and on the web to decide the winning project, with the most interesting design.


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    • 1 Second Ago
  • 30 Comments
      Cruising
      • 2 Years Ago
      To be honest the title of this article could have been worded a little differently, I mean we know that is not saying there is a IED ready Gloria concept for Geneva. But for the ignorant masses like me that don't know IED is a design studio, that could be mentioned in the title like "design studio IED" otherwise it sounds rather disturbing.
        Professor AMG
        • 2 Years Ago
        @Cruising
        That is precisely the sole reason I chose to read this article. IED resistant car headed for Geneva. Really Seth? Are-word is in order so long as pride can be put on the shelf for a brief moment.
        vegasstyleguy
        • 1 Year Ago
        @Cruising
        I kept thinking surely someone will mention what IED is at some point for the great unwashed out there. Being uber hip and icy cool I obviously knew what it meant. It;s the rest of the hoi polloi I'm concerned for.
      chanonissan
      • 2 Years Ago
      the car look good
      Teleny411
      • 2 Years Ago
      Looks a like the Duettotantta (or however tyou spell it!) spider concept in the front clip and that's a good thing in my book! This is a unique look. Something Alfa will need to fight the Germans!
      Val
      • 2 Years Ago
      Looks great, as do MOST alfa concepts. But Alfa and Citroen have turned into companies that produce great concepts, and then never bring them to production, or if they do, they are so watered down it just makes the whole thing seem very sad, for the people that had seen the original. Like the Alfa Romeo Brerra, a RWD sleek coupe, with wide stance and wheels pushed to the edges, but the production car was just a 159 rework. Sure, they are not the only ones, but at least BMW (i8), mercedes (A class), Audi, Jaguar, etc try very hard to make their cars look like the concepts that got positive feedback at auto shows.
        GFB
        • 2 Years Ago
        @Val
        True, this is not technically an Alfa concept. Alfa attracts designers and design students because Alfa does not produce cars that Alfa-lovers want. When Alfa does announce a desirable car slated for production, the 4C (still holding my breath), it turns out to be uglier than a mid-engine car should be. How long has Alfa Romeo for these shores been vaporware?
        quuppa70
        • 2 Years Ago
        @Val
        this is not Alfa made concept
      Carma Racing
      • 2 Years Ago
      "the leather straps near the windscreen are mean to evoke "memorable leather straps for the luggage compartments of the brand's historic cars" - kind of like Buick portholes, -lol
      throwback
      • 2 Years Ago
      Not bad, but probably not buildable.
      IBx27
      • 2 Years Ago
      When they're art students, they make the same generic, unfeasible, 'futuristic' designs as everyone else. Once they've graduated with their Master's degrees, they make the same, generic, production-ready designs as everyone else...
      Drakkon
      • 2 Years Ago
      IED may be the automotive design house. They have an industrial process division called STD. A marketing firm called AIDS and a financial arm named KKK. What could possibly go wrong?
      • 2 Years Ago
      [blocked]
      Blakkar
      • 2 Years Ago
      No matter how much most people want to see ALFA Romeo produce a car on a slim few can and/or will buy, the 4C, for AR to really survive, they need to build cars like this.
      mid engine madness
      • 2 Years Ago
      IED??? They might as well called it a skud missle.
      MAX
      • 2 Years Ago
      Might be hinting at where they're going with the Guilia. I keep hoping Mopar gets a Barracuda 4 door coupe a lot like this, on the same platform even. Finally a chance to showcase the Pentastar in a performance package.
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