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  • Jan 28th 2013 at 10:59AM
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There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal – specifically dog – lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.

The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.

Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Show full PR text

Subaru Releases Teasers for Latest "Dog Tested. Dog Approved.TM" Commercials
  • Subaru introduces new cast member Grant Weber, Subaru Canine Sales Associate
  • Fourth-annual Dog Tested commercials to air during Animal Planet's Puppy Bowl IX
  • Dog Tested experience continues online with all-new Facebook applications

CHERRY HILL, N.J., Jan. 25, 2013 /PRNewswire/ -- Subaru of America, Inc. announces the return of its "Dog Tested. Dog Approved.TM" campaign. An all-new cast of canines will make their television debut during Animal Planet's Puppy Bowl IX. Fans of the venerable campaign will meet new cast member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles to dogs.
Subaru has unveiled a sneak peak of the new commercials:

Lint Roller: http://www.youtube.com/watch?v=xhkriH25iFo
Tailgate: http://www.youtube.com/watch?v=YLnmVe3eaLI
Let's Talk Financing: http://www.youtube.com/watch?v=ZxoK7SFqKVI
On the Lot: http://www.youtube.com/watch?v=vj0rEn4LO7k

Subaru will also launch a new Facebook application packed with treats for dogs and dog lovers:

Dog Matchmaker
With the help of Grant Weber, every dog can find their perfect Subaru.. Enter the dogs breed, weight, and lifestyle and the Matchmaker will identify a fitting model for the dog.
Ask a Dog - Live
Type in a question and Our Subaru Canine Experts will work hard to dig up the results.
Four-Paw Drivers Club
Let your dog become a four-legged Subaru enthusiast with their own dog driver's license. Upload a photo of your dog to populate a personalized dog driver's license and share with your friends.
Put Your Dog in a Subaru
Every dog has his or her day. Now you can help them get there faster by putting them behind the wheel of a Subaru. Upload a picture of your furry friend, put them in the driver's seat, and see where the road takes them.

The campaign is designed to resonate with Subaru owners and like-minded consumers. Subaru drivers are two times more likely than the average car owner to have a pet.

Subaru has once again partnered with MapMyFitness to continue the MapMyDOGWALK mobile application. MapMyDOGWALK provides dog owners with access to an innovative geo-mapping application that allows users to track and store their daily walking routes in an online database. Users also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.

On game day, Feb. 3, Dog Tested fans can interact with the campaign content on Facebook or Animal Planet's Puppy Bowl Co-Viewing Application.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com. Visit Subaru on Facebook at http://www.facebook.com/subaruofamerica.

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    • 1 Second Ago
      • 2 Years Ago
      The first commercial is creative, but does Subaru really think animal lovers will enjoy the sight of a cargo area filled with ground-up animals?
      • 2 Years Ago
      Subaru should sack this agency.
      • 2 Years Ago
      Seriously? A dog friendly advertising campaign?! Can it get more vanilla? Where are those sumo wrestlers at? Those were properly funny commercials.
      • 2 Years Ago
      Lesbians like dogs, not football.
      Basil Exposition
      • 2 Years Ago
      So Subaru is going for the "Single jilted female with dog as substitute for human relationship" demographic, huh. Guess they need cars too!
      • 2 Years Ago
      I think Subaru should also have an ad showing a squirrel running in a wheel because of the 2.0 liter engine.
      • 2 Years Ago
      I was expecting something funny....maybe this is dry humor....
      • 2 Years Ago
      Ben Kapferer
      • 2 Years Ago
      If I remember correctly, they've already been doing this for at least a couple years. I don't see how this is news.
      Arturo Rios Jr.
      • 2 Years Ago
      I guess only those who drive with dogs in their cars understand the humor in this adds because I don't.
      • 2 Years Ago
      Not the strongest of ads on their own, but for Animal Planet's "Puppy Bowl", they perfectly fit that program. Also, Subaru will pay mere pennies on the dollar for all these ads when compared to what they would have paid for just one Super Bowl ad placed just before halftime.
      Daniel Martins
      • 2 Years Ago
      Subaru, good cars shity ads. Could learn something from VW..
        Doug Utz
        • 2 Years Ago
        @Daniel Martins
        And produce clever ads but historically unreliable cars with iffy resale compared to Subaru?
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