Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.
Honda is set to launch three distinct performance-oriented models in the year's biggest racing game, Forza Horizon on Xbox 360
January 11, 2013, TORRANCE, Calif. -- Honda is set to launch three distinct performance-oriented models in the year's biggest racing game, Forza Horizon on Xbox 360. Beginning on Tues, Jan. 15, Forza Horizon players can download the Honda Challenge Car Pack on Xbox LIVE, featuring three Honda models, the new 2013 Civic Si Coupe, original 1986 Civic Si or Honda Performance Development B-Spec Rally Fit, free to Xbox LIVE members.
"Gaming is a huge passion of our Honda Civic customer and integrating with the latest installment of the popular Forza franchise allows us to interact with our customers where they naturally are," said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc. "To create an immersive event, we partnered with Microsoft and Xbox to develop a branded destination experience complete with free car downloads for players."
In addition to downloading Honda cars to play in-game, players can race virtually against Honda IndyCar driver Scott Dixon and try to beat his fastest time around the environment in a 2013 Civic Si. This "2013 Civic Si Challenge" contest awards the fastest racer the opportunity to meet the Indianapolis 500® winner in person and receive a custom Civic Si-themed Xbox 360 gaming console.
On Feb. 15 a photo contest will launch in Forza Horizon encouraging players to submit photos taken in-game of the 2013 Civic Si. The best photo will be featured on Honda social channels and on the Honda website. Winners of the contest will receive a custom Civic Si-themed Xbox 360 gaming console.
Beginning on Dec. 15 the branded destination experience launched and video banner ads directed players from the Xbox LIVE environment. Players could then view photos of Honda cars and vote on the track to compete in the "2013 Civic Si Challenge."
Honda offers a complete lineup of Honda cars, trucks and service through a network of 1,037 Honda dealerships within the United States. In 2012, Honda marked 30 years of producing automobiles in U.S.1, which began with the Accord in Marysville, Ohio in November 1982. Having produced over 23 million vehicles in North America, Honda currently operates 7 major automobile manufacturing facilities in the region.
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For consumers: http://automobiles.honda.com/civic/
1 Honda products are produced using domestic and globally sourced parts.
Celebrate speed, music, and style at the Horizon Festival! Forza Horizon combines legendary Forza authenticity with the freedom of the open road. Forza Horizon is exclusively on the Xbox 360 and is now available in a Limited Collector's Edition ($79.99 U.S. ERP) and a Standard Edition ($59.99 U.S. ERP). The game is rated "T" For Teen by the ESRB. According to MetaCritic.com Forza Horizon is the highest-rated racing game on the Xbox 360 this holiday season.
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