Electric-vehicle supply equipment (EVSE) may provide the juice for new plug-in vehicles, but it's the other way around when it comes to sales with then relatively nascent EVSE market, according to a recent Pike Research report.

Global EVSE sales, which totaled about 200,000 units last year, will jump to almost 2.4 million by 2020, according to the study. Such sales will move in line with the expected surge in sales of electric vehicles like the Chevrolet Volt, Nissan Leaf, Toyota Prius Plug-in and the ever-expanding number of battery-electric and plug-in hybrid-electric models. As it is, US plug-in vehicle sales through the first 11 months of 2012 almost tripled to more than 43,000 vehicles.

Since EVSE devices will be more and more important moving forward, Pike ranked the largest EVSE makers, factoring in things like market share, geographic reach and technology strengths. ChargePoint (formerly Coulomb Technologies) came out atop that list, followed by DBT, Chargemaster, Schneider Electric and General Electric. Check out Pike Research's study synopsis here and below.
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Pike Pulse Report: Electric Vehicle Charging Equipment

Assessment of Strategy and Execution for
14 Global Electric Vehicle Supply Equipment Companies

A surge of new companies has moved into the electric vehicle supply equipment (EVSE) market over the past 18 months. However, the EVSE market is currently quite small, as EVSE sales are dependent on plug-in electric vehicle (PEV) sales, which have grown slowly since the Nissan Leaf and Chevy Volt were launched in 2010. The EVSE market is expected to rise from just less than 200,000 units sold in 2012 to almost 2.4 million in 2020. The market is also entering a new phase where it will be less dependent on government-funded deployments and thus required to present an attractive return on investment for potential EVSE operators.

The 14 electric vehicle charging equipment manufacturers in this Pike Pulse report all offer Level 2 units to residential and commercial customers, with many also offering Level 1 equipment and DC charging. ChargePoint (formerly Coulomb Technologies) and DBT ranked as Leaders in this Pike Pulse report as a result of their range of feature-rich EVSE offerings, current market share, geographic reach, and vision for competing successfully in the next phase of the EVSE market. Most other vendors are ranked as Contenders, including the major multinationals that have not yet reached significant market share but are well positioned to refine their EVSE offerings and potentially capture greater market share as the ESVE market increases.

This Pike Research report evaluates 14 EVSE manufacturers positioning themselves to become global players and rates them on 12 criteria for strategy and execution, including vision, go-to-market strategy, partners, production strategy and roadmap, technical innovation, geographic reach, market share, sales and marketing, product performance and features, product portfolio and ecosystem, pricing, and staying power. Using Pike Research's proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the growing global EVSE market.

Top 10 Vendors:
  1. ChargePoint
  2. DBT
  3. Chargemaster
  4. Schneider Electric
  5. General Electric
  6. ECOtality
  7. ClipperCreek
  8. AeroVironment
  9. Siemens
  10. Efacec
Key Questions Addressed:
  • Which manufacturers of Level 2 EVSE are current market leaders for commercial and residential applications, and why?
  • Which electric vehicle charging equipment companies are best positioned to become global market leaders by competing successfully in the most important EVSE geographic markets?
  • What are the major trends in the EVSE market to which manufacturers must adapt in order to see future growth?
  • Which manufacturers are positioned to experience future growth as the EVSE market expands?
  • How do the multinational conglomerates compare against the small companies whose business is exclusively or primarily the EVSE business?

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