Many of those on the firing line work in development and software, the publication said. Better Place confirmed to the publication that it was firing some people as part of its reorganization to make the company more financially solvent.
The recent months haven't been kind to Better Place, which has had orders for its electric vehicles from Israel-based leasing companies frozen in the wake of the reorganization. In October, company founder Shai Agassi stepped down and was replaced by Evan Thornley, the previous CEO of Better Place Australia.
The company has been estimated to have lost about $437 million since its 2007 founding, including about $128 million this year. Last month, Better Place said it would try to sell about $100 million in company equity, with Israel Corp., the company's biggest shareholder, set to fund about two-thirds of that total. Such cash would help Better Place broaden its current network of battery-swapping stations and charging units in Israel, Denmark and Australia.