This has been a tumultuous year for
Lotus – to say the least – from the
company being sold off back in January to its
CEO Dany Bahar being fired in June to its questionable financial status and
rumors of the British automaker being sold off to another automaker. First, we heard that
Volkswagen
was interested in acquiring Lotus and parent company
Proton, a rumor that was later dismissed. Now
Automobile is reporting that fellow Brit
Aston Martin could be in the market to work with or possibly even merge with
Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.
Lotus Information
