As Chevrolet's Vice President of Marketing, Chris Perry, notes: "Millions of us grew up playing with Hot Wheels. Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages."
The special edition package will be available limited numbers in both coupe and convertible bodystyles. Available trims include 2LT (V6), and 2SS (V8), and the Hot Wheels Edition combines elements of ZL1 styling with an eye-catching Kinetic Blue paint job. Visual updates include ground effects, front splitter, ZL1 front upper grille and ZL1 rear spoiler (for coupe models only). Upgrades also include black 21-inch wheels with redline accents like Hot Wheels of yore. The hood features a matte hood stripe and the obligatory Hot Wheels logos throughout.
One of the first 16 Hot Wheels issued was a 1:64-scale Custom Camaro toy from 1968. It is unsurprisingly now one of the most valuable diecast cars among collectors.
General Motors isn't toying when it comes to pricing, however – the Hot Wheels Edition package will be available in early 2013 for $6,995 on top of the price of a standard 2LT or 2SS Camaro. Check out more on this fetching limited edition Camaro in the press release below.
Chevrolet to offer first-ever drivable Hot Wheels production model
2012-10-29- LAS VEGAS – The dream of millions of Hot Wheels® fans of all ages will come when the Camaro Hot Wheels® Edition arrives at Chevrolet dealerships early next year. It's the first time a full-size, production Hot Wheels® car has been offered for sale by any manufacturer.
Blister packaging and orange race track not included.
"Millions of us grew up playing with Hot Wheels," said Chris Perry, vice president of Chevrolet Marketing. "Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages."
The Camaro Hot Wheels® Edition debuted today at the SEMA Show, in Las Vegas. A special run of the Camaro Hot Wheels® Edition will be produced in the first quarter of 2013 – and like the collectable toys on which it is based – when they're gone, they're gone.
"It's been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home," said Felix Holst, vice president of creative for the Mattel Wheels Division. "Personally, I can't wait to open the doors and see the Hot Wheels Camaro sitting in the garage."
The appearance of the Camaro Hot Wheels® Edition echoes the cues that Hot Wheels enthusiasts recognize, including a vibrant, graphics-accented metallic paint scheme and even the red-lined wheels. The result is instantly recognizable as a Hot Wheels.
The Camaro Hot Wheels® Edition is available in coupe and convertible models – in 2LT (V-6) and 2SS (V-8) trims, blending exterior cues of the high-performance Camaro ZL1 with a Kinetic Blue exterior color and unique graphics. Exterior highlights include:
-ZL1 rear spoiler (coupe models)
-ZL1 front upper grille
-Ground effects package, including front splitter and rocker treatment
-Black 21-inch wheels with red outline stripe
-Two-tone matte hood graphic and rear taillight panel "blackout" graphic
-Fender "flame" graphics
-Hot Wheels grille and decklid logos.
-On the inside, a black leather-trimmed interior is accented with red and black seat stitching with the Hot Wheels logo embroidered on the front seats. The instrument panel and door inserts are black, with the Hot Wheels-style flame decal on each door. Hot Wheels® Edition sill plates also distinguish the car, along with Camaro-logo premium floor mats with red edging.
SS models feature a 6.2L V-8, which is offered in two iterations: the "L99" on automatic-equipped vehicles and the "LS3" on manual-equipped models. Horsepower for the L99 is 400 (298 kW) and torque is 410 lb.-ft. (556 Nm) – and it features fuel-saving Active Fuel Management. The LS3 develops 426 horsepower (318 kW) and 420 lb.-ft. (569 Nm) of torque.
LT-based models feature the "LFX" 3.6L V-6 engine, with dual-overhead camshafts, variable valve timing and direct injection. It's rated at 323 horsepower at 6,800 rpm.
A dual-mode exhaust system is available on SS models with the six-speed manual transmission, as well as LT models with either the manual or automatic transmission. Similar to the systems found on the Camaro ZL1, the vacuum-actuated system provides a quieter driving experience at low engine speeds and a more aggressive sound during hard acceleration.
Chevrolet's MyLink infotainment system is standard on the Camaro Hot Wheels® Edition. Its color touch radio, with a seven-inch touch screen, also can be paired with an available in-dash GPS navigation system. The color touch radio with MyLink enables a higher level of in-vehicle wireless connectivity and customized infotainment options, while building on the safety and security of OnStar. It seamlessly integrates online services such as Pandora® internet radio and Stitcher SmartRadio® using hands-free voice and touch-screen controls via Bluetooth-enabled phones.
FAST FACT: The original Custom Camaro 1:64-scale toy from 1968 was one of the original16 Hot Wheels issued and remains one of the most valuable Hot Wheels toys among collectors.
Hot Wheels is a registered trademark of Mattel, Inc. All rights reserved.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.