The California-based electric-vehicle maker is starting a buyback program in which owners of the company's first car, the Roadster, can trade it in for credit against the purchase of a Model S sedan, the San Francisco Chronicle reports.
Tesla made about 2,500 Roadsters, with chassis bits provided by Lotus, between 2008 and 2011. The company estimates that it could sell Roadsters for anywhere from about $73,000 for a four-year-old model to about $93,000 for a 2010 model with low miles. Owners paid upwards of $109,000 when they were new.
Either way, owners would get a credit against the purchase of a Model S, which started production earlier this year. The newer cars sell for anywhere between about $50,000 and $100,0000, after federal tax credits.