The ad is set in an 18th-century opera house and takes place during a ballet. It doesn't take long for the hamsters to put their own spin on things, however. This marks the fourth generation of Soul-slinging Hamster ads, and the spots have helped Kia increase its sales by a lofty 78 percent since 2008.
We'll just shut up and let you take in the weirdness. Check out the video for yourself below. The 2013 Kia Soul starts at $14,400 plus a $775 destination fee.