You see, General Motors, attempting to "put a stake in the ground and commit to the growing women's segment" with the Malibu, of all things, has tapped Mizrahi to assist.
How will he do this? By creating a clothing line called Malibu Style, "inspired by the new Malibu," that will be sold exclusively on the daily deal site Living Social. Mizrahi says the line is to "celebrate a new approach to everyday style" that appeals to smart women who have their own personal flair. Speaking of his devotion to color, which he calls "the most important luxury in a woman's life," Mizrahi said, "One of the things I was inspired by was a blue light that emanates from the dashboard. It's just sexy." That is an actual quote.
The campaign will be aided and abetted by a Facebook page and a series of 50 videos featuring Mizrahi driving a Malibu in cosmopolitan cities that are home to smart, fabulous women. We've posted the launch video below.