Young drivers, toward whom much of that in-car connectivity is geared, aren't as interested in driving as much as previous generations, according to many new studies. And now a study released Wednesday says more than 3 of 4 adult U.S. car owners are wary of all that new technology.
Seventy-six percent of the 2,634 adults surveyed by Harris Interactive believe in-car technologies are too distracting and dangerous. More than half, 55 percent, say automakers have taken technology too far.
"The fear of technology distraction seems to outweigh the other perceived benefits of having in-car connectivity options," said Mike Chadsey, a vice president of Harris Interactive. "Car makers should take note. Depending on the generation of their target market, in-car connectivity can have influence on the buying decision, but too much of a good thing may just be too much."
Polling split along generational lines. At 39 percent, Baby Boomers find staying connected least important, while 58 percent of 18-to-35-year-olds say it's important.