In the wealthier parts of the Middle East, supercars are king. Along the streets of Dubai, machines ranging from the blisteringly fast to the extremely rare are as ubiquitous as yellow taxis in Manhattan.

It would seem what's missing, then, is a homegrown hypercar. For a market that gobbles up such a large amount high-performance machines, there are no supercars that originate from the Middle East...until now.

At an event in Beirut, Lebanon, W Motors announced that it will produce two models, the Hyper-Sport and the Super-sport, which will become the first ever supercars produced in the region. W Motors calls them the "most exclusive, luxurious and technologically advanced hyper-cars in the world" and claims that they'll be "introducing never seen before technologies inside and out."

You know, like diamond-crusted LED taillamps. And an allegedly fully-functional holographic display. W Motors says that the Hyper-sport will be limited to only five units and that its vehicles will be produced with the help of Austrian manufacturer Magna Steyr and German carbuilder RUF.

The Hyper-sport will be officially unveiled in Dubai this December.
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First Arab Brand of High Performance Luxury Sports Cars launched from Beirut
W Motors S.A.L eyes ambitious goals in the automotive industry

Beirut, July 11th 2012: Beirut witnessed today a major milestone for the automotive industry in the region and the world. W Motors s.a.l., which is set to be the premier designer and manufacturer of Hyper cars in the region, was launched on the 11th of July 2012 during a high end ceremony, organized by Events Production.

The official launch of W Motors which is a groundbreaking accomplishment for region based entrepreneur and specialist Ralph R Debbas, took place in the lavish venue of Sursock Palace Beirut. A select number of Politicians, Socialites and high ranking industry leaders, were there to attend the launch press conference and the unveiling of this promising automotive brand that eyes to cater to the desire and needs of an elite clientele around the world.

The young company has allied itself to major partners and suppliers in the automotive industry and design sector: "Magna Steyr Torino" represented by Mr. Tiziano Novo, General Manager of Magna Torino, "RUF Automobile Germany", and "STUDIOTORINO" represented by Mr. Alfredo Stola.

Ralph R Debbas, Chairman of W Motors s.a.l. stated: "We will be launching 2 different lines of vehicles, the Hyper-sport and the Super-sport. Our first model, the Hyper-sport, will be limited to 5 cars worldwide and will be labeled as the most exclusive high performance car ever made. With signature diamond incrusted LED lights, it is also the most luxurious sports car in the world. In addition, the Hyper-sport W will be the first and only car to ever integrate a fully functional holographic display with interactive motion, gaining years of innovation ahead of competition. This car is simply unique in every single way; every element has been meticulously engineered to give the right balance between power, torque and speed, delivering the ultimate driving machine for a unique driving experience".

With an entrepreneurial background, Debbas is the mastermind behind the W Motors project. Graduating from Coventry University School of Art and Design with a major in Automotive Design and having finalized numerous awarded concepts in Europe, Debbas worked on building a sizeable network within the automotive industry, leading him to the creation of W Motors, the world's most exclusive, luxurious and technologically advanced high performance sports cars, a pioneer project for the Arab World.

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