High demand is a good problem to have, but Land Rover would prefer to meet demand and reap the financial benefits. Fully aware of the supply issues both in the U.S. as well as globally, the British automaker is reportedly set to boost production of the Evoque by 25 percent.
Currently, 750 units a month are produced at Land Rover's Halewood, England facility, but that number is set to jump to 1,000 vehicles a month, says Automotive News. According to Land Rover North America CEO Andy Gross, this will come as a major relieve for dealers, pointing out that "It's been tough on the network."
While Land Rover sold just 2,244 Evoque models last year as production ramped up, it moved 4,355 in just the first six months of 2012. Even with the big daddy Range Rover selling out the last year before its redesign and a short supply of Evoques, Land Rover sales are up an impressive 21 percent. With a new Range Rover set to debut in early 2013 and Evoque capacity on the rise, it looks like Land Rover should enjoy similar growth in the year to come.