Here's one European "union" that plug-in advocates will support.

Europe's electric-vehicle charging station revenue will jump more than tenfold by the end of the decade as automakers work towards a unified charging standard and demand for plug-in vehicles rise, Pike Research says.

Annual European charging-station revenue will increase to about $1.27 billion in 2020 from about $90 million this year, according to Pike Research. Germany alone will account for almost a quarter of Europe's charging equipment sales through the end of the decade. That makes sense because, according to a Pike Research report released last year, Germany will have more than a half-million plug-in vehicles on its roads by 2017 and more than 1 million by the end of the decade.

Sales will be helped by both more EV sales and a growing consensus among automakers on AC and DC charging equipment. In May, BMW, Ford, General Motors and Volkswagen were among the eight U.S. and German automakers that demonstrated a single-port fast-charging system for electric vehicles at Los Angeles's Electric Vehicle Symposium 26 ( EVS26). This combo charger is competing against the current default worldwide standard supported by Japanese automakers – CHAdeMO – which is already available and in use.
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Electric Vehicle Charging Equipment Sales in Europe to Reach Nearly $1.3 Billion by 2020, According to Pike Research

BOULDER, Colo.--(BUSINESS WIRE)--The landscape of electric vehicle (EV) charging in Europe is quite diverse. Across Europe, multiple technologies are being utilized for EV charging. Complex regulations governing the sale of electricity vary from country to country, and several different payment models and electricity rate structures apply to EV charging services, further complicating the process of paying for vehicle charging. At the same time, the absence of a single alternating current (AC) EV charging connector standard has hampered the deployment of EV charging infrastructure. Despite these challenges, the market for electric vehicle supply equipment (EVSE) will grow rapidly in Europe over the remainder of the decade. According to a new report from Pike Research, EVSE revenue in Europe will grow from €72 million ($90 million) in 2012 to more than €1 billion ($1.27 billion) by 2020.

"However, Pike Research expects that in a few years, consensus will be reached by auto manufacturers in the region on both AC and DC charging equipment, and market demand will accelerate rapidly beginning in 2015."

"European sales of charging equipment have lagged North America because of a lack of standards and slower than expected EV sales," says research director John Gartner. "However, Pike Research expects that in a few years, consensus will be reached by auto manufacturers in the region on both AC and DC charging equipment, and market demand will accelerate rapidly beginning in 2015."

Gartner adds that the largest market for both PEVs and charging equipment will be Germany, which will represent 23% of all EV charging systems sold through 2020.

One key emerging leader in the European EVSE market is the alliance between French automaker Renault and Nissan, of Japan. With its ZOE battery electric vehicle, Renault is introducing both a vehicle and the supporting infrastructure technology and deployment. Renault designed the ZOE BEV so that a corresponding fast charging station would be inexpensive to build. Pike Research's analysis indicates that this low-cost charger has the potential to change the economics of commercial EV charging.

Pike Research's report, "Electric Vehicle Charging Equipment in Europe," examines key market trends and drivers for the deployment of electric vehicle charging equipment across Europe. The study includes a comprehensive analysis of business models and demand factors, technology and standards issues, and the strategies of key industry players within the region. Detailed market forecasts are provided for 19 European countries and seven key market segments, including projections for equipment sales and revenue through 2020. An Executive Summary of the report is available for free download on the firm's website.

Pike Research is a market research and consulting firm that provides in-depth analysis of global clean technology markets. The company's research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Smart Energy, Smart Grid, Smart Transportation, Smart Industry, and Smart Buildings sectors. For more information, visit or call +1-303-997-7609.

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