But, again, pity poor Bethel. Because the rumor was nothing more than someone's elaborate, cruel joke. Taco Bell was not coming to Bethel. A population of 6,200 just isn't enough to attract the mexican fast food chain.
But then Taco Bell's creative marketing department decided to turn the hoax into a PR opportunity. Their plan? Taco truck. Loaded with enough fixins to make 10,000 Doritos Locos tacos. Flown in by helicopter.
The townspeople greet the "Operation Alaska" airlifted food truck as if it were U.N. peacekeepers delivering international aid to a war-torn forward area. Kids cheer, adults beam. Taco Bell, if only temporarily, changes life in Bethel.
"This is like Heaven on Earth," one kid says. It's all a little creepy. Watch Taco Bell's new Bethel-based ads below.