Of course, the news came as a surprise to some of the carmakers, according to Business Insider.
After Apple announced plans to further integrate it's Siri voice recognition software to a button on the steering wheel, some carmakers said they were unaware of those plans.
Audi told Fast Company, which contacted all nine carmakers mentioned by Apple, that it was not sure if the project could be completed in a year. A Chrysler spokesman said the company did not have any plans to announce anything. Toyota was equally as vague: "(T)here are no particular applications planned at this time."
Building a Siri button certainly makes sense and, no doubt, will happen in the coming years. It's also smart business. Instead of an automaker spending money developing voice recognition software, let Apple do it and integrate that system into a vehicle. Already, carmakers have moved to integrate smartphones into cars, putting apps on phones onto center console screens and finding ways to piggyback services from a phone into the car. USB ports on a car are simply expected nowadays.
There might even be plans to create a "Siri button" that allows a driver to control his phone by voice without ever taking his hands off the steering wheel. But before that happens, someone at Apple might want to tell the automakers.
UPDATE: According to our sources, Apple did have deals in place with each automaker that the tech company mentioned in its keynote. The confusion arose from PR teams with certain automakers not being adequately prepped before the announcement was made.