It is clear that the Chinese appetite for luxury cars with monumental power and imperial luxury has barely begun, so automakers are positioning themselves to make sure they can provide a growing supply. Zhongsheng Group Holdings, owners of a dealer group that includes Porsche, Mercedes-Benz and Lexus showrooms, has taken a 70-percent stake in German tuner Carlsson according to a report in Reuters, and it has plans for its new purchase that offer enormous potential.

Saying that off-the-rack luxury cars have sold so well in major cities that they feel "like driving a Camry in Los Angeles," the Zhongsheng CEO is one of the new faces in the exotic customization segment. He plans to open a number of retail outlets for Carlsson, to use Carlsson to design bodykits and accessories for marques that his company sells, and to build a factory in China for local assembly.

Terms of the deal weren't disclosed. However, Reuters notes that Mercedes-Benz has officially approved the deal, which means warranties will still be honored for Carlsson customers everywhere.

Mercedes-Benz Information


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