plans to bring its recently unveiled Mirage
to the Canadian market, and that the five-door hatch has a 50-percent chance of making it to U.S. buyers as well. Mitsubishi
pulled the Mirage
nameplate from the U.S. in 2002, but unveiled a new version
of the car in Thailand just last month. At a smidge over 146 inches long, the tiny hatch would be a suitable competitor for the likes of the Chevrolet Spark
and give dealers
a much-needed product infusion. The company killed off
, Eclipse Spyder
and the Endeavor
just recently and Mitsubishi showrooms are starting to look decidedly emaciated.
But Mitsubishi says it may not be as simple as dropping the new Mirage on U.S. soil and hoping for the best. The automaker has a reworked Outlander
coming down the pike, and launching two models in close succession may make already scarce marketing dollars even harder to come by.
Then there's the fact that the new Mirage is a no-nonsense, bare-bones creation designed to appeal to the budget-minded buyers of South Asia. Mitsubishi has some reservations about unleashing the model on content-hungry Americans. Even so, Mitsubishi says the company has yet to reach an official decision about a U.S. launch.