Chrysler had sued the entrepreneurial company in March 2011, after Pure Detroit sought to cash in on the popularity of the phrase following last year's Super Bowl ad featuring Eminem. Chrysler has its own line of "Imported" merchandise, which it has used to fund charitable organizations. Pure Detroit counter-sued and went on selling its wares after a judge refused to grant Chrysler an injunction against the smaller company in June 2011, according to the report. Pure Detroit maintained that Chrysler's campaign "amounts to false advertising," said the News, because none of the vehicles (the 200, 300 and Town & Country) shown in the ads are built within Detroit proper.
The pair of legal combatants had agreed to mediation in March. Their resultant deal should preempt a trial that would have taken place in August.