Mercedes-Benz Concept Style Coupe shows up at Transmission LA: AV Club

Mercedes-Benz Concept Style Coupe.
Mercedes-Benz Concept Style Coupe.
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In the wake of images leaking earlier this week, Mercedes-Benz rolled out its Concept Style Coupe at the Transmission LA:AV CLUB at the Museum of Contemporary Art, Los Angeles (MOCA), yesterday. The "CSC" is expected to officially make its world debut at the Beijing Motor Show next week, but the sneak preview gave us an early look at the four-door in the flesh.

Expected to ride atop Mercedes' new MFA platform, the CSC is a close-to-production glimpse at the automaker's long-awaited compact sedan (expected to be called CLA when it arrives). Styled like a smaller version of the Mercedes-Benz CLS, the CSC features sleek and aggressive bodywork over 20-inch turbine-style wheels. The roof features a large panoramic glass panel allowing plenty of light to spill into the four-place cabin. Under the hood of the concept is a turbocharged four-cylinder, rated at 211 horsepower, sending its power to the automaker's 4Matic all-wheel drive system.

The art exhibit, open free of charge through May 6, is an interesting audio visual experience curated by Mike D of the Beastie Boys. The Mercedes-Benz CSC is shown in a dark room under banks of halogen lights that are choreographed to illuminate to the music (only audible by wearing headsets hung from the rafters). It was nearly impossible to take pictures, but we have updated our gallery with some supplied photography. Don't forget to check out the press release below.
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Mercedes Concept Style Coupé: the style rebel

The heartbeat of a new generation grows stronger all the time: with its Concept Style Coupé, appearing at this year's Auto China (23 April to 2 May 2012), Mercedes-Benz will be making a convincing statement in favour of avant-garde design in the sporty executive coupé segment.

The four-door coupé is a rebel when it comes to style: nonconformist, provocative and masculine. Technical highlights include its striking headlamp design featuring innovative indicators, the new four-cylinder turbocharged petrol engine with 155 kW (211 hp) and the all-wheel drive system 4MATIC.

"The Concept Style Coupé is expressive and powerful in its design", said Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. "We are staking our claim very clearly here. This is the model against which sporty vehicles in the executive segment will have to measure themselves in future."

"The almost production-standard Concept Style Coupé sets a new benchmark for avantgarde design in the executive segment", emphasised Gorden Wagener, Head of Design at Mercedes-Benz. "ts breathtaking proportions, sinewy fluid surfaces and sculptural lines are the physical expression of our dynamic design idiom."

Following a brief appearance at the Avant/Garde Diaries event in Los Angeles (20 April to 6 May 2012), the Mercedes-Benz Concept Style Coupé (length/width/height: 4637/1891/1398 mm) will be celebrating its official world premiere at Auto China in Beijing (23 April to 2 May 2012).

Provocative and masculine: the exterior

Its breathtakingly sporty proportions and powerfully dynamic design idiom, featuring the interplay between concave and convex surfaces that is so typical for Mercedes, give this four-door coupé its unmistakable look.

Among its most striking features are the way the bonnet with its powerdomes is set right into the front end assembly, as well as its diamond-look grille, which follows through on design cues set by the Concept A-CLASS. The paint finish of the concept vehicle is in Alubeam – a colour that helps to emphasise the sculptural quality of its lines.

The innovative headlamps of the Concept Style Coupé are reminiscent of the ever wary, almost intimidating eyes of a predatory animal. In standby mode they shine red. The indicators are another special feature: when they are activated, the individual elements light up one after another in a "Mexican wave" effect.

Three prominent lines give structure to the vehicle when viewed from the side: the front structural edge over the wings flows towards the rear end in a characteristic dropping line. Another, more sinewy line spans the shoulder muscle above the rear axle, while the third line extends upward in a sweeping curve from the front wheel towards the rear. Together, these lines lend more depth and dynamism to the side profile. The ripple design of the prominent exterior mirrors takes advantage of the design freedoms enjoyed by a concept car.

The same is true of the 20-inch wheels, with their very sporty turbine design. Perforated pins on the spokes pick up once again on the diamond-theme of the radiator grille. The Concept Style Coupé features frameless side windows and has no B-pillar.

A large panoramic roof creates a light and airy interior. A metal rib, the shape of which evokes a roll-over bar, separates the roof from the rear windscreen, which in turn flows down to merge smoothly into the tail end. The avantgarde lines of the Coupé are further emphasised by the way the tail lights, with their metallic-red colouring, taper to a sharp point both to the front and toward the rear centre. An integrated dual-flow exhaust system underlines the car's sporty credentials and gives added width to the tail end. A narrow rear diffuser picks up again on the dotted pattern of the diamond grille.

High-grade sportiness: the interior

The interior opens up to reveal taut, expressively sculptured surfaces. A large carbon-fibre trim panel spans its full width, giving it the elegance and distinctively 'cool' appeal of a coupé. Standing proud from the instrument cluster are the two tubes, also in carbon fibre and individually glazed. When the indicator is activated, a ring lights up in the tubes.
Flowing back in a long, continuous wave from the instrument panel is the centre console. Embedded in this is an intricately designed fan module for the two rear seats, which also incorporates a stowage compartment.

The world of fashion provided the inspiration for the colour mix of light grey and anthracite. A fresh, sporty touch is added by neon green piping and topstitching, which appear on the instrument panel, steering wheel, seat and door centre panels, amongst other places.
Fine materials combine with high-grade workmanship to set a new benchmark for quality. There has been no stinting on the use of leather, either: the instrument panel is upholstered in white nubuck leather, providing an interesting contrast with the anthracite-coloured Alcantara® used on the upper section of the instrument panel. Suede is used on the sports steering wheel to ensure better grip. All chrome trim elements and control panels now for the first time feature a black anodised finish, as seen on top-of-the-range limited Sports Edition chronograph watches. The surfaces around the HMI control panel have the glossy shimmer of black anodised aluminium.

The four integral seats with integrated head restraints are already familiar from the Sports version of the new A-Class. An electroplated insert in the upper part of the seat adds to the impression of lightness and is illuminated.

The design of the air vents in the instrument panel evokes an aircraft jet engine. As in the Concept A-CLASS they are backlit and change colour according to the temperature set by the occupants for the climate control system. When cool, fresh air is being brought into the car, they are blue, but they light up red when the airflow is warm. At a mid-range temperature setting the vents are illuminated in fluorescent yellow, and thus match the colour of the piping perfectly.

"Always on", even in the car: the multimedia system with COMAND Online and the various Mercedes-Benz apps developed specifically to be used and controlled while on the move, as well as with the ability to browse the internet when the vehicle is stationary, the occupants
of the Concept Style Coupé are "always on" and able to maintain their digital lifestyle at all times.

Mercedes-Benz is firmly convinced that the future lies with cloud computing. The software for the COMAND Online applications is not stored in the vehicle, but runs off the Daimler Vehicle Backend. The advantage is that the system can be updated with new applications "over-the-air" (OTA) through a mobile phone connection, without the car having to be taken into the workshop. The software is thus always up to date, irrespective of the development cycles of either the vehicles or the consumer electronic devices.

Sportiness in tune with the times: the engine

Sporty driving dynamics coupled with exemplary efficiency are the hallmarks of the engine of the Concept Style Coupé. Powerful wheel-hub drive is provided by the 2.0-litre version of the new petrol engine generation with 155 kW (211 hp), combined here with the efficient 4MATIC all-wheel drive system and the 7G-DCT dual clutch automatic transmission.

Among the highlights of the four-cylinder engine are its direct-injection system with exhaust gas turbocharging, an enhanced combustion system and extended stratification ranges for lean-burn operation using fast-acting injectors for the multiple fuel injections, and multi-spark ignition according to need.

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