We'll save you the trip to Wikipedia: a "urus" is an extinct European ox, Bos primigenius, a forebearer of domestic cattle whose last example roamed the Polish forests until 1627. A shaggy-haired, plodding bovine is a bit down on excitement compared to its taurean siblings, so we'll also keep Urus Khan – descendent of Gehghis and ruler of at least one horde – in the naming inspiration pool. In keeping with Lamborghini tradition, there's presumably a fighting bull that's carried the name at some point, as well.
The Urus is expected to have a reworked ten-cylinder powerplant from the Gallardo, a rumored 584-horsepower and $200,000 price tag. It's slated for a 2015 release, and following that could be a hybrid that pushes past the 600-hp mark. Stay tuned for official images and information as the Urus rolls out in Beijing.