What – or more appropriate, Who – is Deimos? In Greek mythology, Deimos was the son of Ares and Aphrodite and the personification of terror, which certainly has us wondering what sort of Lamborghini his name will be attached to. One of the moons around Mars was also given the name. And Lamborghini could even be referencing the video game God of War that features a character named Deimos (above), though that one's a long shot.
The curious thing is that the magazine could find no connection between "Deimos" and bullfighting, the traditional sport of Spain that Lamborghini most often references with its vehicle names. That doesn't mean there isn't a connection, but it could be so obscure that no one figures it out before the name debuts on the back end of the next Lamborghini.