The car, which is being produced in Germany, is powered by a 1.6-liter diesel engine that has start-stop technology that shuts the engine down when the car is not moving. Other fuel-economy-boosting features, which are part of what Ford calls "ECOnetic Technology," include improved gear ratios, lower suspensions and low-rolling-resistance tires.
Granted, European miles per gallon figures tend to run about 20 percent higher than EPA figures, which puts the German-made Fiesta's fuel economy in the 59-mile-per-gallon range. Still, that's quite a bit more than the U.S.-built Ford Fiesta SFE, which the EPA says gets 40 mpg highway and 33 mpg combined.
Last year, Ford increased Europe unit sales by 2.4 percent to 1.58 million vehicles, or about three-quarters of Ford's U.S. sales total for 2011.
Ford of Europe has started production of the new Fiesta ECOnetic Technology, its most fuel efficient and lowest CO2 emissions passenger car ever
Powered by a 1.6-litre Duratorq TDCi diesel, new Fiesta ECOnetic Technology offers fuel economy of 3.3l/100km (86mpg)* and delivers CO2 emissions of 87g/km
Half of all Ford cars sold in Europe will carry the ECOnetic Technology badge by the end of 2012, showing they are leaders or among the very best in terms of fuel economy in their segment; that will increase to two-thirds in 2013
COLOGNE, Germany, March 26, 2012 – Ford of Europe has begun production of the new Fiesta ECOnetic Technology, its most fuel-efficient car ever.
Fiesta ECOnetic Technology, offering fuel economy of 3.3l/100km (86.5mpg)* and CO2 emissions of 87g/km, is now rolling off the production line at Ford's Cologne Assembly plant in Germany.
The car is powered by a 95PS 1.6-litre Duratorq TDCi diesel engine and provides 205Nm of torque; it will be available in three-door and five-door form and in a variety of trim levels, depending on market.
"Fiesta is already hugely successful across Europe and the ECOnetic Technology model takes its fuel efficiency and low-CO2 offering to another level," said Stephen Odell, CEO and chairman, Ford of Europe. "Customers can be assured these significant gains have been achieved without compromising the great driving quality for which Ford is famous."
The new model showcases Ford ECOnetic Technology innovations like Auto-Start-Stop, Smart Regenerative Charging, Eco Mode and shift indicator light. It also benefits from a bespoke engine calibration and optimised gear ratios. A lower suspension, undershield and wheel deflectors as well as low-rolling resistance tyres are used to further reduce driving resistances.
Half of all Ford cars sold in Europe will carry the ECOnetic Technology badge by the end of 2012, showing they are leaders or among the very best in terms of fuel economy in their segment; that will increase to two-thirds in 2013. This is part of Ford's commitment to reduce CO2 emissions of its cars by 30 percent between 2006 and 2020.
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*All fuel consumption and CO2 emissions figures in g/km are from officially approved tests in accordance with EC Directive 93/116/EC. Fuel economy figures quoted are based on the European Fuel Economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.