Under its current management, Lotus has proven nothing if not ambitious. Lotus can't achieve its goals without help from the outside, however, and thus has has teamed up with established racing teams to field cars under the Lotus name in countless motorsport series, hunted for new capital from external investors and collaborated with Mansory to customize its vehicles. It's that last joint venture that the British automaker is now preparing to expand.

The collaboration goes back a little over a year when Lotus brought Mansory in to tart up the Evora with some extra carbon fiber bits that debuted at the 2011 Geneva Motor Show. That led to the production Evora GTE (pictured above) and subsequent special editions based thereon, but now Lotus and Mansory are preparing to roll out an entire customization range not only for the Evora, but also the Elise and Exige models.

The catalog, according to Lotus, will include custom "bodywork, trim and special finishes", although not much more information was released at this point. The collaborative effort, however, is gearing up to unveil a new variant at the Paris Motor Show come September, so follow the jump for the full press blast and watch this space for more.
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26 Mar

Group Lotus has selected Mansory to be Lotus Cars' official customization studio.

The German specialist in craftsmanship on luxury vehicles has already worked with Lotus on a range of special editions, and will offer Lotus enthusiasts the ultimate tailoring service. At the Paris Motor Show in September this year, Lotus will unveil an exciting new model variant in collaboration with Mansory.

Assigned to special projects, Mansory will contribute bodywork, trim and special finishes for Lotus' acclaimed model range; the Elise, Exige and Evora. As the official customization studio, Mansory are working closely with Lotus' engineers and designers to produce modifications that scream individuality and quality.

Since the exciting reaction to the Evora Concept Bespoke at the 2011 Geneva expo, Lotus and Mansory have collaborated on several projects together, principally the road-going Evora GTE – the most powerful Lotus yet - which prompted a deluge of international orders.

'Specials' followed: The chrome-orange Evora GTE by Swizz Beatz and, most recently, the raw carbon-fibre Lotus F1 Team Evora GTE, have claimed poster space on teenagers' bedroom walls

and sparked frenzy among supercar collectors desperate to get their hands on these extremely limited-edition models.

Eponymous founder Kourosh Mansory has always been passionate about British luxury and sports cars. He spent many years in England in order to absorb vehicular values such as tradition, craftsmanship, and state-of-the-art engineering.

Kourosh Mansory, Owner, Mansory Design and Holding GmbH: "At Mansory, we have always been passionate about British cars, and the cooperation with Lotus is the perfect partnership as it meets our quality standard of production on the highest technical level combined with masterly craftsmanship and the most precious materials. As the official Lotus customization studio, we amplify the existing options with harmonically designed aerodynamics and ultra-light aluminium rims. High-quality accessories and stylish interior fittings complete the Mansory assortment."

Wolf Zimmerman, Chief Technical Officer, Group Lotus: "Mansory are leaders in their field, and having worked closely with them on the Evora GTE and the special editions we've unveiled recently we wish to now take the partnership to an official level. Together, I am confident we will continue to produce outstanding sports cars, with the bespoke qualities that many of our discerning customers look for."

Maurizio Parlato, Commercial Director, Group Lotus: "There's a strong market for official customization, and Mansory is the perfect partner in ensuring the quality and style we strive to maintain at Lotus. For customers who are seeking Lotus' principals of speed, innovation and fun, but with added exclusivity, our official customization studio is the answer. The Lotus Evora GTE is a great illustration of what is to come. The car has already prompted around 250 orders and leads between China and Europe and we expect it to have a very successful future as the top of the range Evora."

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